Grand Opening of the Pop-Up Shop: Project 'Orgasm Is _________.' Women defining their own orgasm. (Men welcome too)

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OneTaste presents a temporary pop-up shop in Union Square, San Francisco, where women will define their own orgasm through art

Women no longer have to live by the definition that society gave them about their orgasm. OneTaste has launched Project “Orgasm Is ________,” the first pop-up shop in the world that is creating a new, working definition of the female orgasm. The grand opening of the store will be held on Wednesday, June 29th at 7pm.

Located at 211 Sutter Street in San Francisco and open 7 days a week from June 22 through July 18, 2011, the store will feature the new book Slow Sex: The Art and Craft of the Female Orgasm by OneTaste’s founder, Nicole Daedone. This temporary store will allow women to define what orgasm is to them by creating their own poster to put on the wall. Women will share and empower other women with what their “Orgasm Is.”

“It’s going to be a very different definition of orgasm than we know,” said Nicole Daedone. “It’s not going to be that fleeting moment of climax that seems to take the whole rest of the act hostage. It’s going to be a definition of orgasm that actually works with a woman’s body. Rather than trying to stuff a woman’s body into an ill-fitting definition, we’ll have a definition that works with what the woman’s body does."

The pop-up store, located the swanky area of San Francisco known as Union Square, is 8,000 square feet and decorated only by women’s definitions of their own orgasm. In the colors of white, black and hot pink, user-generated art will entertain the eye and educate about the hundreds of women that visit and post their art each day.

“The amazing thing is that when you have women define their own orgasm, the whole notion of ‘frigidity,’ or a woman being anorgasmic, flies out the window,” said Daedone. “And what it’s replaced with is a journey of an entire lifetime, discovering who you are and how your particular orgasm works.”

What: Project “Orgasm Is ___________,” a temporary pop-up bookstore experience with speakers, events, art installments, chocolate and tea tastings, and more
Where: 211 Sutter St. in San Francisco
When: Open 7 days a week, 11am-7pm (open til 9 Wednesdays & Thursdays), Grand Opening Wednesday, June 29 at 7pm

Media Contact
Kelly Notaras
Kelly.notaras(at)onetaste(dot)us
917-757-3466

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Kelly Notaras

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