North Muskoka Resorts Reposition Brand

Share Article

The North Muskoka Resort Group, an association of resort owners and operators of the finest Algonquin Park, Lake of Bays and Huntsville area resorts, inns and lodges, has repositioned their brand as Resorts of North Muskoka, in order to better promote this popular Ontario tourist destination area.

The successful North Muskoka Resorts group has repositioned their brand to the Resorts of North Muskoka (http://www.north-muskoka.com). This organization of resort owners is based in Lake of Bays and Algonquin Park regions of Ontario and includes the towns of Dorset and Huntsville. Membership is by invitation only and includes fifteen waterfront resorts that together collectively market their brand. The North Muskoka Resort group has been in operation for over five years, and during that time, have added to their resort membership. As well, they have considerably expanded their online web directory to include community and business resources that would benefit visiting tourists coming to the Muskoka region.

The new Resorts of Muskoka brand reflects the notion that many potential resort visitors are actively seeking the more rugged and less populated Lake of Bays and Algonquin areas of Muskoka, instead of the well known south Muskoka area, including the towns of Gravenhurst, Port Carling and Bracebridge, that some mistakenly believe is the entirety of the Muskoka tourist region. “Some time ago we realized that the north part of Muskoka has something unique to offer tourists seeking a less developed area of pristine lakes and spectacular scenery,” says Gord Bell, owner of Beauview Resort and one of the founders of the original resort group. “The Resorts of North Muskoka brand image change reflects our increasing marketplace presence in the mix of various Ontario Tourism segments,” adds Bell.

Along with the organization’s name change, comes a new logo and look for their web site. “We are actively using social media to market the organization in conjunction with the excellent placement of our web directory. We just recently added a quick loading mobile site to our arsenal of marketing solutions. Resorts of North Muskoka has already become a well known brand and visitors know what to expect from our resort group and the beautiful geographic lake region we are situated in. Our web site has always done well for us and the revised Resorts of North Muskoka brand positively reflects the style and ambiance of the upscale member properties that we promote,” says Rob Wallace, owner of Foxwood Inn.

Resorts of North Muskoka offer a wide variety of waterfront accommodations properties, including housekeeping cottage resorts, and traditional Muskoka lodges. A region of spectacular nature beauty, the area known as North Muskoka runs along the northern boundary of Muskoka, from the town of Huntsville, Ontario to Lake of Bays in the east, and includes the towns of Baysville, Dwight and Dorset. These charming North Muskoka communities set amongst its many lakes and forests provide much to see and do. In addition, the south west side of the Algonquin Provincial Park is also considered to be part of North Muskoka and is a very popular destination for tourists seeking pristine wilderness and wildlife viewing opportunities. Resorts of North Muskoka has several member accommodation properties right at the Park, including Bartlett Lodge and Algonquin Inn, but all Resorts of North Muskoka member resorts are an easy drive into Algonquin Park.

About Resorts of North Muskoka: Offering a wide selection of accommodation styles and resort amenities, Resorts of North Muskoka represents some of the finest Ontario resort properties in Muskoka and Algonquin Park, including lakeside resorts, traditional Muskoka inns, lodges and cottage resorts. Their comprehensive online Muskoka tourism directory, North-Muskoka.com, is a convenient one stop resource for planning a North Muskoka getaway, family vacation, fishing weekend or Muskoka conference. To learn more about Resorts of North Muskoka, as well as North Muskoka attractions and upcoming North Muskoka events, visit http://www.north-muskoka.com .

Contact Information:
The Resorts of North Muskoka
C/o Gordon Bell
4215 South Portage Rd
Huntsville ON P1H 2J3
705-789-3004
northmuskoka(at)gmail(dot)com
http://www.north-muskoka.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website