Independent Artists Network & Directory Seeks to Redefine the Growing Indie Music Genre

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Social media has forever changed how we interact with the world around us. Never before has mankind wielded such access to profound tools that connect us to information and communities around the world. Its impact on independent music artists have been just as profound, giving artists direct access to tools that were once held in the hands of only a few corporate moguls. It’s no longer about the power of one individual; instead it’s about the power of many individuals. Although we can safely say the model for making and selling music that dominated the twentieth century is now deemed obsolete, independent artists still require strong marketing and promotion to reach new audiences. Artists are now required to learn new skills to compete for market share in this new and crowded social model. The irony is that the corporate music model has encroached upon this new paradigm, so that there is still a need in the marketplace for a network unwaveringly dedicated to the independent approach.

The Independent Artist Network for the Music Arts (IANMA) - GiGhive

As artists continue to connect online, there are an overwhelming number of networks in which to choose. At the end of the day, it comes down to a few social media networks and resources that artists will use on a regular basis...

To be the next network, it is not relying on a revolutionary new product, sleek interface or some new application that connects fans to artists. In fact, the technology the network relies on is almost as old as the internet itself, the “Internet Directory”, but with a twist. is a selection and submission-only artist directory and network that links to music artists who are actively building their own brand (identity) online. The network is also creating the foundation to what it feels is the new music industry, which is evolving through social media networks and independent artists personal websites.
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The site regularly evaluates artists, categorizes new entries, updates and ranks the relevancy and quality of its member artists against what is perceived as the new standard across many of the artist networks.

What Gighive is relying on is an ideal or establishing an ideal industry format. In essence, the network seeks to create a web standard that applies to the independent artist music community as a whole.

“What we are not doing, is seeking to follow a trend,” states independent artist, founder and creator Duane Charles.

Since Gighive's inception in late 2007 and as the network strived to define its own identity, there have been many independent artist services that have come and gone. And of those, none have been quite able to capture the essence and plight of the independent movement in its entirety.

Whether it is a new network that fails, or a network that gains traction and goes mainstream, independent artists continue to end up right where they started; competing with the established brands and industry for a small piece of the pie.

“The problem is most entrepreneurs see aspiring music artists through the lens of the-prevalent music business model of the past century,” explains Charles.

Gighive believes new technologies, coupled with a new breed of artists, requires a new business model or an entirely new way of thinking.

Consider it the first step and introduction to the web as Gighive finds its footing and place in the independent music scene.

Whether the artist is a: songwriter, performer, musician, music blogger, singer, dancer, music journalist, graphic designer, etc; each one has its unique place under the umbrella that is the music business.

If you are an artist, who belongs to an independent label, a music professional serving the community or independent artists who is establishing his/her identity (brand) on the web, then Gighive is looking for those among you that will set the new independent standard.

To submit your site or primary network page for inclusion.


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