Respect Your Universe Appoints Steve Eklund as Chief Financial Officer

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Respect Your Universe, Inc. (OTCBB: RYUN) is pleased to announce it has appointed Steven H. Eklund as its Chief Financial Officer effective June 17th, 2011. His responsibilities will include Finance, Administration and Strategic Planning for the company.

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Respect Your Universe, Inc. (OTCBB: RYUN) is pleased to announce it has appointed Steven H. Eklund as its Chief Financial Officer effective June 17th, 2011. His responsibilities will include Finance, Administration and Strategic Planning for the Company.

Mr. Eklund is a seasoned senior finance and operations executive with a proven track record of driving results. He has broad experience in consumer products and retail with global Fortune 100 companies and high growth emerging businesses, including Nike, Hanna Andersson, Eddie Bauer and General Mills.

Mr. Eklund held several key finance and strategic roles during his recent 14 year tenure at Nike Inc., including CFO Nike Global Apparel and Equipment, CFO Nike Golf and COO/CFO Nike ACG. His expertise is optimizing capital structures, cash flow and profitability to create a stable platform for growth while driving crisp execution of the business processes.

Steve Eklund said of his appointment, “I am honored and very excited to join the talented and experienced leadership team at RYU. The RYU team has done an exceptional job of understanding the needs of Mixed Martial Arts athletes and creating premium performance apparel and equipment with insightful innovation that helps them perform at their best. As RYU is now closing an oversubscribed financing allowing us to comprehensively pursue our business plan I look forward to helping commence full operations and make RYU the premium performance brand for athletes as well as for shareholders.”

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Corporate Information:
Respect Your Universe, Inc.
http://www.ryuapparel.com
Investor Relations:
+1-888-455-6183 ext 102
ir(at)ryuapparel(dot)com

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect”, “is expected,” “anticipates” or “does not anticipate,” “plans," "hopes," “estimates,” "projects" or “intends,” or stating that certain actions, events or results “may,” “could,” “would,” “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements”. Such forward looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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