New online mobile marketing platform launches, offering all-in-one SAAS mobile campaigning tools

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(Synopsis) Cliku, owned by Quattro Internet Solutions, has launched globally last week. A mobile innovation coming from the African continent, Cliku allows end users and white label partners to create text / SMS messages with links to graphic-rich mobile pages and sites, while capturing campaign performance rates and user engagement via forms, polls and survey tools.

Cliku Mobile Marketing

These brilliant trends mean that mobile commerce is becoming an everyday reality and marketers can no longer avoid migrating a sizable portion of their portfolio to the mobile platform.

Cliku offers a full house of mobile marketing features; from a mobisite creator, opt-in list building functions and key metric and user-generated data feedback that help adjust mobile campaigns for greater effect. Cliku’s innovative tools make it easy to build, send and track a successful mobile marketing campaign, with powerful yet simple features that facilitate the sending of a link in an SMS that opens up to a mobile page with multimedia-rich messages.

The mobile revolution is happening and mobile m-commerce is changing consumer behavior in the same way e-commerce has. A mobile site has the potential to reach a far larger audience than a traditional website and the increasing usage of smartphones is helping create smarter shoppers, as information is only a few keystrokes away. With its high level of consumer acceptance, mobile marketing provides instant communication since the mobile phone is always carried in person and always active.

There are now far more mobile internet connected people in the world than there are personal desktop computer connected users. came to life in this fertile market and is offering mobile campaigning at a very low cost, targeting the mobile end-users, such as small businesses, but also offers integrations to white label partners with or without their own gateway, for instance banks, email service providers or media aggregators. Cliku helps build mobile sites and mobile landing pages with an easy-to-use editor that render well on over 5000 different handsets, free of charge.

The way consumers use the mobile web is very different to the way it is used in the desktop environment. Most mobile sites that are being created will never even be viewed by anyone, unless stumbled upon by chance. And so, to gain real mobile traction, marketers need to use a combination of ‘push’ via mobile texting technology linking to (temporay) mobile sites. This strategy enables a message to be delivered directly to targeted phones with a simple click-through on the SMS, to channel viewers to an image-rich, personalized mobile site.

More mobile phone users use their phones to purchase products online, and more retailers are beginning to build mobile sites to enable this. Mobile purchases are forecast to increase to US$119-billion and mobile advertising revenue to $20.6 billion globally by 2015. In the US , mobile advertising revenue is set to grow from $304.3 million in 2010 to $701.7 million in 2011, and is furthermore expected to reach an epic $5.8 billion by 2015.

The overall growth of mobile is predicted to be the most pronounced the US, which will represent 28% of the global market, and Western Europe, which will account for 25%.

“These brilliant trends mean that mobile commerce is becoming an everyday reality and marketers can no longer avoid migrating a sizable portion of their portfolio to the mobile platform,” - Paul Honig, Cliku CEO


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