Six months to go until the first Top Level Domain Name Applications? OpenRegistry is on the dot!

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(Singapore, ICANN 41) OpenRegistry is pleased that the Internet Corporation for Assigned Names and Numbers (ICANN), the body that charts the course of the Internet finally voted today to allow the creation of new website domain suffixes for private companies, allowing them to replace ".com" with their own brand. The first applications from businesses, organizations and cities will be received in six months and OpenRegistry, the European expert, will stand ready to assist in drafting these complex documents and run those future extensions on its state-of-the-art infrastructure.

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“For a Company, choosing to apply for one’s own Top Level Domain is a bold and complex move… as is choosing not to!” comments Jean-Christophe Vignes, CEO of OpenRegistry S.A.

.brand , .city , .community x 500
During a special meeting, the ICANN Board approved a plan to dramatically increase the number of Internet domain name endings -- called generic top-level domains (gTLDs). Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.

New gTLDs will change the way people find information on the Internet and how businesses plan and structure their online presence. ICANN will soon begin a global campaign to tell the world about this dramatic change but OpenRegistry, a Luxembourg company, has started its own efforts long ago towards many Internet users, big corporations and SMEs. Time is relatively short as applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.
Making it easy

“For a Company, choosing to apply for one’s own Top Level Domain is a bold and complex move… as is choosing not to!” comments Jean-Christophe Vignes, CEO of OpenRegistry SA “Now that the final date is known, we highly recommend companies and communities to get in touch as their competitors are probably considering having a TLD of their own. We are here to help!”

After the vote the real work begins for TLD applicants: submitting the application, passing technical and financial evaluations, implementing new mechanisms, and contract compliance. The Applicant Guidebook is over 300 pages thick and contains complex rules for applying for a new gTLD. “Thanks to our OpenMind step-by-step program, we will help potential applicants make the right decision and build a successful application… but time is running out,” adds Mr. Vignes.

Built from expertise its technical team acquired in creating the .EU Top Level Domain software and its 4M domain names, the OpenRegistry system offers a flexible palette of solutions ranging from licensed software to outsourcing the complete registry operation, OpenRegistry is one of the most flexible backend providers. This skillset will be essential to successfully run the TLD after ICANN’s approval.

OpenRegistry is attending the ICANN 41 meeting in Singapore – Get in touch today!

About OpenRegistry

Founded by domain name professionals with more than twenty years of experience in the business, OpenRegistry is a truly flexible solution designed to allow Brands, Communities, and Registrars to find “the key to their own Internet” by helping design the technical infrastructure that will best serve their needs. OpenRegistry offers several implementation solutions, including a full licence of its white-label software that can be run on the applicant’s own infrastructure. This is one of many reasons why OpenRegistry is the perfect choice for Registrars who want to benefit from the new relaxed rules on cross-ownership.


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Jean-Christophe Vignes
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