New Ad Campaign for Ram Truck Focuses on Truth: Gurnee Dodge is Excited about the Ram Truck

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Brand introduces new tagline, ‘Guts. Glory. Ram.’

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When it comes to the Ram truck, the professionals at Gurnee Dodge Chrysler Jeep - the leading Ram dealership in Gurnee, Illinois and surrounding areas - know that the newer trucks just keep getting better as Ram concentrates on doing what they do well. The new ad campaign is just something that informs people of all the great new changes.

The Ram Truck brand’s new national advertising campaign is set in a Western-themed setting and focuses on the proven capability of the entire product line. It also introduces the brand’s new tagline – “Guts. Glory. Ram.”

“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts,” said Olivier Francois, lead executive marketing – Chrysler Group LLC. “The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”

When consumers see the truck for themselves, they are going to see what Francois means.

“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC.

These traits and qualities have been shown again and again throughout the years as Ram has concentrated on making great trucks.

“The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.” “Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”

Any residents of Gurnee, Illinois who are interested in seeing the new Ram trucks up close and personal are encouraged to stop by Gurnee Dodge Chrysler Jeep. As the premiere Ram dealer in Gurnee, Illinois and surrounding areas, they have the selection and service that makes a difference.


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