GoodWeave Child-Labor-Free Certified Rugs Now Available at Select Macy's Stores

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Macy's becomes first major department store to offer child labor-free rugs handmade in India and Nepal

GoodWeave Child-Labor-Free Rug Certification Tag

“Macy’s has taken a pioneering step in social responsibility by making GoodWeave certified rugs available to its customers. This is a turning point in the fight against child labor,” said Nina Smith, GoodWeave USA's Executive Director.

Macy’s announced today a new exclusive collection of decorative area rugs that have been certified child-labor-free by GoodWeave™, an international nonprofit organization that works to end child labor in the South Asian carpet industry and to provide education and other opportunities for children in weaving communities.

The GoodWeave collection, including 20 styles available in various sizes, is initially being debuted in select Macy’s stores in New York and New Jersey (store list below). Consumers will be able to identify the rugs by GoodWeave’s blue and gold certification label (image attached). The rugs will retail for between $250 and $1,995.

“As one of the world’s largest and most respected retailers, Macy’s has taken a pioneering step in social responsibility by making GoodWeave certified rugs available to its customers. This is a turning point in the fight against child labor,” said Nina Smith, executive director of GoodWeave USA.

To launch the new product offering and give consumers a closer look at GoodWeave’s meaningful work and the intricate craft of rug-making, Macy’s Herald Square will host a photo exhibit on the 8th floor entitled Faces of Freedom from June 28 through July 22. GoodWeave’s Faces of Freedom connects viewers with the bright faces of Sunita, Laxmi and others counted among the 9,000 children GoodWeave has assisted to date, a testament to the power of consumers’ choices. Please click here for exhibit details.

The GoodWeave-Macy’s partnership was announced at the retailer’s Herald Square store in Manhattan. Accompanying the announcement and running from June 28 to July 22, Macy’s Herald Square is displaying GoodWeave’s moving photo exhibit, Faces of Freedom, which features images of some of the 3,600 children GoodWeave has rescued from the looms and provided an education.

“By buying a hand-woven rug at Macy’s with the GoodWeave label, shoppers are helping to support families and build sustainable communities in Nepal and India, nations where poverty is widespread,” said Molly Langenstein, Macy’s executive vice president for fashion and new business development. “GoodWeave certified rugs are woven by skilled adult artisans, permitting educational opportunities for children who otherwise might be required to work. A GoodWeave rug makes a beautiful statement in your home, and about making our world a better place.”

Macy’s joins nearly 1,000 retailers carrying more than 80 brands of GoodWeave certified rugs in North America alone. More than 9,000 children in India and Nepal have received schooling, healthcare and/or other vital services through donations and the sale of GoodWeave certified rugs.

Macy’s Stores offering the GoodWeave rugs are at these locations:

Macy's Furniture Gallery
Carle Place, New York
Macy's Furniture Gallery
Eatontown, New Jersey
Macy's Herald Square
New York, New York
Macy's Maple Shade
Maple Shade, New Jersey
Macy's North Brunswick
North Brunswick, New Jersey
Macy's Furniture Gallery
Paramus, New Jersey
Macy's Queens Furniture Gallery
Elmhurst, New York
Macy's Furniture Gallery
Staten Island, New York
Macy's Furniture Gallery
Wayne, New Jersey
Macy's Springfield, NJ
Springfield, New Jersey

About GoodWeave
Founded in 1994, GoodWeave works to end child labor in the South Asian carpet industry and to provide education and other opportunities for children in weaving communities. The nonprofit partners with rug producers that pledge to employ only adult workers, and conduct frequent, unannounced inspections of licensed looms and factories to verify working conditions. Its services are funded entirely through donations and the sale of GoodWeave certified rugs. Learn more at http://www.goodweave.org, or visit GoodWeave’s online pressroom at http://www.goodweave.org/news.php.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. For Macy's media materials, images and contacts, please visit its online pressroom at http://www.macys.com/pressroom.

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April Thompson

Paul Bernish
Bernish Communications, Inc.
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