Loose Diamonds Now Says No to "Drop-shipping"

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Brilliance lets you in on the truth about drop-shipping, and how it could be disadvantageous to loose diamond buyers.

loose diamonds

Quality loose diamonds

we receive every diamond into our office and keep tight quality control

“Drop shipping” is a method of product delivery in which the seller accepts payment for an order, but the customer receives the product directly from the manufacturer. It has gained popularity recently, particularly with the advent of online shopping – websites like and use this method extensively to build up thriving online businesses that require little to no investment in terms of inventory.

This setup is beneficial to smaller retail shops, internet-only storefronts, and catalogue-based sales. The wholesaler gains retail outlets and the sales, and the retailer collects a portion of the earnings without having to worry about shipping, or carrying an inventory.

However, in the case of loose diamonds, this is quite risky for the customer. Many vendors boast of having as many as 70,000 to 100,000 diamonds in their database, but truthfully, none of them own the diamonds in question, much less have them in stock – or have even seen them. Thus, the quality of the stones cannot be guaranteed. In this scenario, the customer is grossly disadvantaged – some retailers mistakenly send loose diamonds that don’t match diamond reports once taken to a gemologist.

Although we now provide consumers with the highest quality diamond jewelry, engagement rings, and loose diamonds, the company originally started out as diamond wholesalers, selling diamonds to retail jewelry stores. As more consumers began purchasing diamonds online, was created as a means of offering our certified diamonds to everyone, at the same competitive prices we'd always offered as wholesalers.

Here, Brilliance receives every diamond into their office and keep tight quality control by having each one visually inspected by their experts to ensure that they match up to the standards. Customers can browse our selection in a pressure-free, convenient environment online, and can be confident in the quality of their purchase. We believe that our consistent growth comes from our commitment to superior customer service, unparalleled quality, and exceptional value. Over the past two decades, they've built a strong niche for themselves in the loose diamond industry, developing business relationships with many reputable mine owners, diamond cutters, and diamond suppliers. Because they don't have the overhead costs of a traditional jewelry retailer, they're able to pass the savings on to the customer.


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