ClickFuel's Marketing Analytic Dashboard Awarded Best Ad Decision Making Tool at the 2011 MITX Innovation Awards

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ClickFuel’s Fuel Station Dashboard has been selected as a winner in the category of Ad Decision Making Tool for the 2011 MITX Innovation Awards.

The annual MITX Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing and revolutionizing the way we work and play. The MITX Award winners were announced in 11 general categories, several “Best of” categories, the PricewaterhouseCoopers Promise Award, and People’s Choice Awards for VC and Angel Investor of the Year, at a sold out ceremony held on June 16th at the Westin Boston Waterfront.

“We created the Innovation Awards to give exciting digital and internet companies a chance to showcase their ideas and creativity,” said MITX President Debi Kleiman. “This year’s winners represent the very best of New England’s talent, and MITX is thrilled to honor their achievements.”

Judges for the MITX Awards included over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors, and business professionals.

The Fuel Station is a SaaS-based campaign performance dashboard which enables Small and Midsize Business (SMB) customers to track the effectiveness of their marketing campaigns, both online and offline. Fuel Station integrates a variety of marketing channels into a single view and offers the ability to interact with leads generated through those programs. The Fuel Station is primarily sold to white label partners to expand and differentiate their marketing offerings. The comprehensive administrative area also streamlines the client reporting and analysis process for our partners, improving the effectiveness of their service delivery and resulting in reduced customer churn.

“We are honored to win this prestigious award,” said Steve Pogorzelski, CEO at ClickFuel. “Our mission is to provide business owners with complete transparency into the efficacy of their marketing campaigns that empowers them to make informed decisions.”

“It is great news that our Fuel Station has achieved this award and is placed in such prestigious company,” added Paul Neilson, CTO at ClickFuel. “It is a testament to the work the team does through our partners to understand what the SMB needs to know about their marketing results and to present it in a way they can easily use.”

About ClickFuel

ClickFuel is focused on simplifying the often complex task of providing marketing analytics to customers with easy to navigate tools designed for multi-platform compatibility. Its white label solutions are developed for small business solutions providers, diversified media providers serving the SMB market, SEM providers, and more. The ClickFuel tracking tools help foster customer trust and provide demonstrated results that generate significant competitive advantage to both service providers and their SMB customers. For more information, visit http://clickfuel.com.

About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org/.

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Steve Pogorzelski
ClickFuel
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