Launches Parental Intelligence System that Enables Parents to Understand and Supervise Their Kids Digital World

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uKnowKids developed in direct response to encounter with online predator

uKnowKids is a powerful parenting tool that aggregates all your child’s online accounts and provides an actionable summary that empowers parents, a provider of parental intelligence systems, today launched uKnowKids, a powerful new service to help parents protect their kids against online predators, sexting, and cyberbullying while also supervising their children’s digital privacy and reputation. uKnowKids is the first service to do more than simply show parents the messages their kids are sending and receiving; instead the service takes the vast amount of social data available online about a child and on the mobile phone, and translates it so a parent can quickly and easily understand it – and if needed – act on it.

uKnowKids was developed in response to a real-life Internet predator incident that occurred with a co-founder’s child. The young teen accepted a “friend” request on the Internet from someone he did not know: a “friend” of a “friend”. Unfortunately, this “friend” turned out to be a child predator that had previously targeted and victimized a number of other kids he had “met” online. Thankfully, the child’s father discovered the ploy and worked with the police to intervene before the child was physically harmed. Fifty-one percent of teens say they have given out personal information online to someone they don't know in the offline world, according to a 2010 Harris Interactive/McAfee survey.

“The digital world creates new parenting challenges for mom and dad. My son made the mistake of communicating with someone that wanted to cause him harm. Fortunately, our child did not get hurt, but it was a real wake-up call,” said Tim Woda, co-founder of “Being aware is not the same as being engaged. Today’s digital kids are online earlier, more often, and from more places than ever before. The tools of childhood have changed and so the tools of parenthood need to evolve as well so that parents can more easily do what they do best - educate, engage with, and protect their children."

In today's digital world, kids can access social networking websites from a wide array of devices including mobile phones, gaming devices, music players, and mobile and personal computers. uKnowKids helps parents keep track and make sense of what's going on with the child’s social networks and digital devices. The service automatically generates a daily activity report for parents that can be accessed via e-mail or an online dashboard and that summarizes online postings, messages, phone calls, e-mails, pictures and videos including a timeline of when the activities occurred. This enables parents to understand not only what the child is doing, but when. Parents are immediately notified when the service detects potentially risky behavior or contacts such as possible sexual content, threatening language or other suspicious activity, while also translating text lingo unknown to parents. For example, a text message including "A/S/L?” means that someone is asking for "Age, Sex and Location". uKnowKids also alerts the parents of any significant change in online behavior and provides charts, graphs, etc., so parents can truly understand the situation. The solution also includes a geo-location family map so that parents have the peace of mind knowing that their kids are where they should be at any time during the day.

“Other companies merely repackage data and messages, thereby forcing parents to manually sort through information sent and received in order to understand what is going on. Unfortunately, this is time-consuming, intrusive, and difficult to understand, especially with new lingo being used every day. uKnowKids is a powerful parenting tool that aggregates all your child’s online accounts and provides an actionable summary that empowers parents,” said Steve Woda, co-founder and CEO, “Our service was developed with the CEO of the house in mind – keeping it top-level but informative. If a parent needs to dig into the details, they can do that; however, our goal is to enable parents to have their kids’ back without the need to constantly look over their shoulder.”

uKnowKids is currently available on a subscriber basis for $9.95 per month for one child and $19.95 per month for an unlimited number of children. also supports third-party distribution channels and is already distributed by several white-label partners.

Founded in 2009 and headquartered in Arlington, Va., powers the world's leading Parental Intelligence Systems including,, and, among others. helps parents protect their kids from child predators, sexting, and cyberbullying with a special focus on the social networks and mobile phone. provides parents with a bird's eye view of what is going on in their child's digital world so that they can keep their finger on the pulse, and when necessary, take action to protect the safety and privacy of their kids. You can find on twitter, on Facebook, or follow our blog.


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Whitney Fleming
Fleming Communications
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