AppFolio Solves Property Management Lead Source Tracking Challenges With Recent Release of Prospect Tracking Feature

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AppFolio’s complete property management software allows customers to easily and accurately track the source of leads so they maximize marketing investments and avoid wasting money.

Property Management Software
Because we offer such a complete solution our customers don’t have to worry about integrations or hand entering data and this means they will be even more profitable.

AppFolio, providers of web-based property management software, now offers complete prospect tracking functionality built into its software, allowing property managers the capability to automatically capture and track all lead sources.

The multifamily industry has long struggled with the challenges of tracking lead sources and clearly identifying their most profitable marketing channels. Typically, property managers use multiple “integrated” systems to track the source of leads. This results in wasted time and inaccurate lead sources and potentially wasting thousands of marketing dollars.    

Instead of tying multiple software systems together (often the cause of prospect tracking challenges) AppFolio customers benefit from using one, complete solution for marketing, prospect tracking, applicant screening, property management operations and accounting. As leads come into AppFolio, the lead source is automatically tracked – increasing accuracy and saving considerable time for property managers. If the prospect becomes a resident the entire history is also stored in AppFolio. When all data is captured, tracked and managed in one place customers can see exactly how marketing investments perform, identify the most profitable marketing channels and make changes that improve the bottom line.

“Our team spent quite a bit of time listening to our customers before we built this feature, we really wanted to be sure and get it right.” says Brian Donahoo, AppFolio CEO. “We consistently heard about the challenges and frustrations when trying to track lead sources -- when this data isn’t tracked, property managers are often wasting significant marketing dollars. Because we offer such a complete solution our customers don’t have to worry about integrations or hand entering data and this means they will be even more profitable.”

Prospect tracking is included with the AppFolio service– no additional fees are required for AppFolio customers to take advantage of this feature. Using one, complete solution means AppFolio customers respond to qualified applicants even faster, have more time to devote to tasks that grow their business and can invest marketing dollars in the channels that produce qualified applicants.    

Headquartered in Santa Barbara, AppFolio was started by a team of technology leaders with proven experience creating software that businesses love to use. AppFolio creates complete, easy-to-use, web-based solutions for multiple vertical markets and the first AppFolio SaaS service was specifically created for residential property managers. With investors including Cisco Systems, BV Capital and the Investment Group of Santa Barbara, AppFolio’s rapid growth is being fueled by very happy and loyal customers.


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Aimee Miller
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