Memphis Tourism Community to Host Bridge Celebration Along Mississippi River

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The Memphis Convention & Visitors Bureau will host a ceremonial bridge lighting along the Mississippi River.

The Memphis Convention & Visitors Bureau will host a celebration and annual MCVB meeting at Mud Island River Park in front of the Hernando De Soto Bridge on Tuesday, June 21, 2011. The Mississippi River has receded and representatives from all attractions are uniting for this celebration. Everyone from members of the Memphis Convention & Visitors Bureau to Memphis Mayor A C Wharton, Jr. is expected to attend.

The gathering marks a celebration for the vibrant atmosphere along the river, which hosts several popular tourist attractions including Mud Island River Park and Memphis Riverboats. The Hernando De Soto Bridge was recently darkened during night time hours, because the City of Memphis had to remove the transformers to prevent them from being submerged by rising flood waters. During the celebration at 8 p.m. CST, the illuminated bridge lights will shine bright on the City of Memphis and the nearby banks of the Mississippi River.

“The Mississippi River has always played a significant role in our city,” said Kevin Kane, president and CEO of the Memphis Convention & Visitors Bureau. “Having all the attractions and hotels come together makes a strong statement that the vibrant atmosphere along the river is back and ready for visitors just in time for summer.”

The historic Hernando De Soto Bridge will be celebrating the 25th anniversary of its original lighting on Sept. 9, 2011. In anticipation of the anniversary, a city-wide celebration is being planned by the Memphis Charitable Foundation. The bridge, often referred to as “The Big M” holds a Guinness World Record as being “the largest free standing letter of the alphabet” in the world as the shape of the arches forms the letter M, for Memphis.

The Memphis Convention & Visitors Bureau, the official marketing and tourism organization for Memphis and Shelby County, is a private, not-for-profit, membership organization dedicated to building the local economy and the community’s positive image through tourism and convention development, major events and destination marketing.


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Jonathan Lyons
Memphis Convention & Visitors Bureau
(901) 543-5319
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