“Our focus was not just on increasing sales, but on protecting our profits. We decided we couldn’t do one without doing the other; that ignoring profit leakage was false economy and, quite frankly, just plain irresponsible.”
- Romeo Richards
Manchester, UK (PRWEB) June 21, 2011
• Just how did Wal-Mart become the biggest and most profitable retailer in the world?
- How did Tesco rise from a struggling retailer to become a global brand and the second most profitable retailer in the world?
- How did UK supermarkets Morrison’s and Sainsbury’s almost double their profit margin during the worst financial crisis since the Great Depression?
- Do you want to know how the likes of Borders, Woolworths, Music Zone, Zavvi and many other recognised retail brands ended up in the business graveyard?
- Do you want to know why UK retailers B&Q and PC World will cease to exist in the next few years?
- Do you want to know the “Critical Non-Essentials” that are required to succeed as a retailer in the 21st century retail environment?
There is always a moment in time when a single event can change the course of history. That time has arrived for the retail industry with the publication in July of “84% Most Effective Strategies for Increasing Retail Profit” and 7 e-books covering every aspect of retail loss prevention.
The Changing Retail Environment
The retail landscape is rapidly changing with increased internet shopping. From 2005 to 2009, the online shopping population grew to 1.6 billion and it is predicted to rise to 2.3 billion by 2014.
This is bad news for traditional brick and mortar retailers. With the continued dominance of Amazon, eBay, Google or iTunes, does WH Smith, Waterstones or HMV and other book and music retailers even stand a chance?
84% Most Effective Strategies for Increasing Retail Profit – the Answer
The answer to these and many other questions are in this book and e-books. These books are for retailers who want to learn how to run a successful and profitable retail operation and protect their assets.
In this Facebook, Google, eBay and Amazon era, antiquated strategies for retail success are no longer valid. Price wars and multiple promotions are relics of a bygone era that are not innovative enough for the 21st century retail environment. The “Critical Non-Essentials”, mystery shopping and effective shrinkage management strategies are retail success tools of the 21st century retail environment.
This book and e-books are jam packed with tonnes of creative and innovative ideas that will get any retailer’s juices flowing. If you are a retailer and your goal this year is to increase your profit margin, then this book and e-books are for you.
Why Retail Loss Prevention Training Is Critical for the Retail Industry
An article published by the Guardian Newspaper (UK), entitled “Electrical goods store staff lack basic knowledge” told the story of undercover investigators from Which?, the consumer organisation, who conducted covert sting operations on retail staff working for a handful of the UK’s leading retailers.
The investigators determined that many retail employees lacked the basic knowledge of the products they sold. Some even provided inaccurate advice about their product’s functionalities. Only 8 out of 154 stores investigated earned an excellent rating – and none of the famous high street names were on that list.
In this changing retail landscape retailers cannot afford the luxury of having employees ill-equipped to navigate the 21st century retail environment. 19th century skill sets are woefully inadequate to generate profit and succeed in this century.
Any retailer whose goal is to generate profit this year should order their copies from Amazon now using the below link; these books are your guide to increasing retail profit.
Download your free shoplifting e-book now:
For more details about retail loss prevention training please contact:
Romeo Richards on +44 161 945 1754 or email romeo(at)theprofitexperts(dot)co(dot)uk
Retail Profit Protection Experts is a division of Richards International Group (RIG). Romeo Richards has authored numerous articles, whitepapers, best practice guides and e-books. Retail Profit Protection Experts provides the most comprehensive and in-depth retail loss prevention training and consultancy in Europe.
For more information please visit: http://www.theprofitexperts.co.uk.