LaVoie Group Wins Two Awards Including 'Best Industry-Exclusive Agency' and a Bell Ringer Merit Award for 'Pfizer Animal Health Employee Communications Campaign'

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Agency Honored by the League of American Communications Professionals & The Publicity Club of New England

LaVoie Group, a life science and pharmaceuticals-focused strategic communications agency, has won two industry awards for outstanding communications. LaVoie Group has been honored with a 2010 Impact Award from the League of American Communications Professionals (LACP), naming LaVoie Group, “Best Industry-Exclusive Agency,” and with a 2011 Bell Ringers Merit Award from The Publicity Club of New England for “Pfizer Animal Heath Employee Communications Campaign.”

LaVoie Group earned the LACP’s “Best Industry-Exclusive Agency” for the third straight year. The agency adapted to the changing market dynamics of 2010’s economic environment to leverage the agency’s breadth of experience across the life sciences industry and earn new clients including Aegerion Pharmaceuticals and Hepregen Corporation. The agency also expanded work with Pfizer, Inc. into its Animal Health Unit, and renewed contracts with industry-leading pharmaceutical companies, such as Invida Group. In addition, the company added new team members who collaborated with clients, continuing to provide them with senior level, strategic counsel tailored to their specific needs allowing for an integrated approach.

“Our group understands the industry’s challenges in a difficult market, which enabled us to deliver strategic value to our clients and demonstrate the necessity of strategic communications counsel,” said President and Chief Executive Officer, Donna L. LaVoie. “We’re especially proud of our work with Pfizer Animal Health, which resulted in successful internal communications among 5,500 employees within the company. We thank the LACP and The Publicity Club of New England for their recognition of our work, and look forward to continuing our momentum through 2011.”

“Nearly 100 entries were received for the 2010 Impact Awards, comprising the best communications from eight countries,” said Christine Kennedy, LACP managing director. “We found the work we reviewed from LaVoie Group merited commendation in this year’s competition and have recognized it as such.”

Lavoie Group has also been honored by The Publicity Club of New England with a 2011 Bell Ringer Merit Award for Pfizer Animal Health Employee Communications Campaign. In 2010, Pfizer Animal Health (PAH) engaged LaVoie Group to develop an internal global communications program to reach over 5,500 employees introducing its New Established Brands to the portfolio. LaVoie Group’s strategy was the utilization of an integrated communications program that was designed to reach all PAH colleagues globally and to facilitate New Established Brands’ successful entry into the animal health market.

The Bell Ringer Awards were created in 1969 by the Publicity Club to recognize excellence in communications and public relations work in every industry, and across all media—print, broadcast, and online. To see the complete 2011 Bell Ringer Awards Winners List, please visit:

The LACP Impact Awards recognizes the outstanding people, practices, programs and partnerships in Public Relations and Communications during the past twelve months. Organizations large and small compete against peers of similar size, staff, and means to earn recognition for their organization's achievements. To see the 2010 LACP Impact Awards Winners List, please visit:

About LaVoie Group
LaVoie Group partners with leading life sciences brands to build their companies, attract capital, and reach key stakeholders through integrated communications programs. We provide senior-level counsel to our clients, create visibility, and develop strategies and implementation tactics for corporate and/or product programs on a global scale.
Our clients are industry leaders in life sciences and pharmaceuticals such as Pfizer Inc., sanofi, Aegerion Pharmaceuticals, Invida Group, Vertex Pharmaceuticals, and Hepregen Corporation. LaVoie Group is ranked by O’Dwyer’s PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored by the LACP as “Boutique Agency of the Year” three years in a row, from 2008 to 2010. For more information, please visit:

About League of American Communications Professionals
League of American Communications Professionals (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. As part of this goal, LACP hosts a free monthly e-newsletter distributed to over 30,000 contacts and quarterly competitions that target various disciplines within the communications field. The competitions routinely include hundreds of entries from some of the most recognized organizations throughout the world. For more information, about this year’s winners, please visit:

About The Publicity Club of New England
Founded in 1949, The Publicity Club of New England is the region’s oldest not-for-profit public relations trade organization. The Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. Additional information about monthly Publicity Club programs, social and networking events, the “Bell Ringer” blog, up-to-date Job Bank and the 2011 Bell Ringer Awards Ceremony, including a complete list of last year’s winners, can be found on the Club’s website at:

Donna L. LaVoie    
President & CEO
LaVoie Group
Email: dlavoie(at)
Phone: 978-745-4200 x103


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Donna LaVoie
LaVoie Group
978-745-4200 103
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