Moore & Scarry Advertising Creates Major Traffic Jam with New Haystack Release

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Website Traffic Increases For Dealers Using the Revolutionary Search Marketing Platform. Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, recently announced a minor version release to the Haystack automotive search engine marketing platform. The release of Haystack version 2.2 sparked an increase in search traffic by as much as 67% for its auto dealer users.

Moore & Scarry Advertising, one of the nation’s fastest growing automotive advertising agencies, recently announced a minor version release to the Haystack automotive search engine marketing platform. The release of Haystack version 2.2 sparked an increase in search traffic by as much as 67% for its auto dealer users.

“We knew that the new features in this release were going to increase traffic by creating more relevant ads, but this was quite a bit more than we anticipated,” said Duncan Scarry, president of Moore & Scarry Advertising.

Haystack’s Dynamic Inventory Marketing feature taps into a dealer’s DMS, pulls inventory and creates ads for each unit of inventory. This new release updated how vehicles are processed. In addition to creating search marketing ads for each unit of inventory, the system now bundles like models into groups and like makes into groups. This allows Haystack 2.2 to advertise more dealer inventory to customers and be more targeted in doing so. When the release went live, existing customers saw major traffic increases.

“This release, along with seasonal increases in search, should present an opportunity for customers using the Haystack automotive search marketing platform to reach nearly twice as many customers as before,” said Scarry.

Haystack version 2 was a major upgrade released in October of 2010. Since then, Moore & Scarry Advertising has had two minor releases and upgrades to the platform. The release of Haystack version 2.1 added the VBBM and ABBM features – value based bid management and age based bid management. With Haystack version 2.2, vehicle make and vehicle model groupings were unveiled.

For more information on how these features can help you capture more relevant customers, please contact Moore & Scarry Advertising.

About Moore & Scarry Advertising:
Moore & Scarry Advertising is a full-service advertising agency and audio-visual production company that focuses exclusively on increasing automotive retail sales through the strategic combination of traditional and new media. The agency’s digital advertising services, such as paid search and Internet marketing management are what set the company apart from its competition. Innovation, bright minds and a lot of hard work have made Moore & Scarry Advertising one of the most sought-after automotive advertising agencies in the nation. Moore & Scarry Advertising has represented over 400 automobile dealers, including the vast majority of domestic and international manufacturers, dealerships of all types and sizes, including numerous Automotive News Top 125 Dealer Groups. Visit http://www.mooreandscarry.com or call 239-689-4000 for more information.

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Amanda Tossberg
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