StrikeIron provides a great infrastructure to help us more quickly and accurately verify the opt-out data we are providing to marketers.
Cary, NC and Berkeley, CA (PRWEB) June 21, 2011
StrikeIron, the market and technology leader for cloud-based contact data verification solutions, has teamed up with Catalog Choice, the industry pioneer in mail efficiency and privacy control, to streamline its services.
Catalog Choice has integrated StrikeIron’s data quality solution to improve the quality and accuracy of Catalog Choice’s more than 2.3 million mailing addresses. As Catalog Choice members select their mail preferences, the StrikeIron Address Verification cloud service will cleanse existing data and verify incoming entries in the Cloud, eliminating the need for ongoing data updates. The vetted and incorrect data will be presented to users in real time for verification. The cleansed address data is then sent to specified marketers when opt-out requests are made through the Catalog Choice Mail Preference Service.
“Mail sent to erroneous addresses is a waste for companies, consumers, communities and the environment. Clean and accurate suppression lists are an industry best practice, ensuring that direct mail only reaches its intended recipient,” said Chuck Teller, Executive Director, Catalog Choice. “StrikeIron provides a great infrastructure to help us more quickly and accurately verify the opt-out data we are providing to marketers.”
Through StrikeIron’s Address Verification service, customers have seen reductions in returned mail as well as more successful first-time delivery of the mail and packages they send. In addition, Address Verification can help solve address data quality issues across multiple departments in almost any organization, allowing companies to save money, conserve resources and market responsibly.
"It is my pleasure to announce that StrikeIron’s solutions will now be available throughout the catalog and mailing industry,” said Sean O’Leary, President and CEO, StrikeIron, Inc. “The use of the StrikeIron application will enhance the Catalog Choice service, and help companies improve their list quality.”
Founded in 2003, StrikeIron is the first company with a cloud based, on-demand, data delivery platform, cleansing millions of customer records monthly for major retailers and marketing companies. Since launching its free service in 2007, Catalog Choice has connected more than 1.4 million consumer members and 4,100 direct marketing companies to provide individuals greater control over the materials they receive, in turn reducing unwanted mail, saving natural resources and protecting their privacy.
StrikeIron™ provides innovative Data-as-a-Service solutions enabling accurate business data and communication functionality. The cloud-based data quality solutions allow business users, enterprise IT professionals, and application developers access to customized, real-time functionality within enterprise, Web, and cloud-based applications.
About Catalog Choice
Founded in 2007 to provide consumers greater control over the marketing materials that enter their mailboxes, Catalog Choice is the world’s largest preference and privacy portal with more than 1.4 million consumer members and 4,100 direct marketing companies. By reducing unnecessary mail and phone books, Catalog Choice’s free and low-cost services reduce deforestation, greenhouse gases, solid waste and water consumption. Catalog Choice, a non-profit organization based in Berkeley, Calif., is supported by grants from the Overbrook Foundation, Kendeda Fund, Merck Family Fund and Richard and Rhoda Goldman Fund, as well as donations from members.