Hotel Bel-Air Launches Social Media Giveaway in Celebration of Reopening

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Facebook and Twitter Sweepstakes Allows Winner and a Guest to Experience Three Nights in a New Premier Canyon View Suite

Dorchester Collection’s Hotel Bel-Air is pleased to announce a new Facebook and Twitter sweepstakes launched in celebration of the hotel’s October 2011 reopening. Valued at $9,000, the Grand Prize package includes three nights in a Premier Canyon View Suite featuring sweeping canyon views, large private patio with spa pool, fireplace and comfy seating areas. The winner will also receive a $500 on property dining credit, $500 La Prairie Spa credit, a welcome gift and a signed and personalized Wolfgang Puck cookbook.

“We are excited to offer our guests the opportunity to be one of the first to experience the new Hotel Bel-Air through such a powerful communication and marketing vehicle and this will continue to build our Hotel Bel-Air online community in a new and viral way,” said Tim Lee, General Manager.

Participants can access the sweepstakes through multiple entry points including the Hotel Bel-Air Facebook Page at http://www.facebook.com/HotelBelAirLA, Twitter at http://wildfireapp.com/twitter/233/contests/119989 or the Hotel Bel-Air website at http://www.hotelbelair.com/facebook-sweepstakes. The hotel’s sweepstakes commemorating the reopening will close on October 15, 2011 at 12:00 a.m. PT. A winner will be announced following a random drawing conducted from all received eligible entries on or about October 21, 2011.

Hotel Bel-Air is scheduled to reopen on October 14th, 2011 with a total of 103 guestrooms and suites, featuring 12 new hillside accommodations and 7 individually designed specialty suites including the famed Grace Kelly Suite and a new Presidential Suite. A 4,134 square-foot spa by La Prairie has been added, which will include three unique Loft Guestrooms. The thoughtful restoration is the result of a collaborative effort between two internationally renowned design teams, Alexandra Champalimaud and Rockwell Group.

For full contest rules and for more information visit http://www.hotelbelair.com. For reservations please call 800.648.4097.

For additional information about Hotel Bel-Air, please contact:

Victoria King Public Relations, Inc.
Carol Ann Kelley-Elwell
Tel: 310.207.5175 Email: carolann(at)vkpr(dot)com

Hotel Bel-Air
Alisha Mahon
Tel: 310.887.2594 Email: amahon(at)hotelbelair(dot)com

Editor's Notes
Dorchester Collection is the successor to the Dorchester Group, originally established in 1996 to manage a portfolio of some of the world’s foremost luxury hotels in Europe and the USA. Dorchester Collection’s Chief Executive, Christopher Cowdray has set out the company’s goal to have between 15-20 hotels by 2015. The current portfolio is managed by Dorchester Collection:
The Dorchester in London
The Beverly Hills Hotel in Beverly Hills
Le Meurice in Paris
Hotel Plaza Athénée in Paris
Hotel Principe di Savoia in Milan
The New York Palace in New York
Hotel Bel-Air in Los Angeles
Coworth Park, Ascot, Berkshire
45 Park Lane, London (opening September 2011)

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Christina McGoldrick

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