Pontus Medical Wins Best Business Plan, Cadence Biomedical Wins Best Elevator Pitch Competitions at 2011 Silicon Valley Boomer Venture Summit

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Business Plan Competitions Showcase Innovative Start-Up Entrepreneurs, Summit Gathers Entrepreneurs and Other Leaders Serving the Baby Boomer Consumer Market

Everyone agreed it was our best set of finalists to date. The combined efforts of these entrepreneurs, speakers, and sponsors helped to create the innovations for tomorrow

Pontus Medical’s wearable patch that predicts exacerbations in heart failure patients by monitoring their fluid status and therefore preventing re-hospitalizations took the top prize in the Business Plan competition at the Silicon Valley Boomer Venture Summit on Wednesday June 15 at Santa Clara University’s Leavey School of Business in Santa Clara, California. Cadence Biomedical, which is developing a new class of kinetic orthotic products that provide therapeutic rehabilitation enabling those who would otherwise require wheelchairs for mobility to walk independently, was declared best Elevator Pitch.

The competitions were the culmination of the eighth annual Silicon Valley Boomer Venture Summit, which showcases the latest in advertising trends, new product distribution channels, and tips and insights to help entrepreneurs, marketers and corporate strategists develop their businesses serving the baby boomer market. Each year the Summit brings together industry analysts, venture capitalists, entrepreneurs, and business leaders in the field of aging to create a unique forum to explore business ideas, share trends and best practice information, and design products and services to serve the baby boomer market in the coming years. Sessions covered such subjects as business financing, including where venture capitalists are investing now in the baby boomer market segment.

Finalists of the Business Plan and Elevator Pitch competitions presented business ideas for tapping into the baby boomer marketplace to a panel of judges comprised of leading venture capitalists and experts in the field of aging. Winners received a $10,000 grand prize for the best Business Plan, sponsored by First Republic Bank, and $1,000 for best Elevator Pitch.

This year’s finalists hailed from the U.S., Italy, and Israel. Entrants had proposed products and services in a variety of channels within the baby boomer and senior marketplace, including health and wellness, technology, design and nutrition. A list of business plan competition finalists can be found at http://www.scuboomerventure.com/competitions/finalists.html.

"Everyone agreed it was our best set of finalists to date," said Mary Furlong, event producer and Dean's Executive Professor of Entrepreneurship, Santa Clara University. “The combined efforts of these entrepreneurs, speakers, and sponsors helped to create the innovations for tomorrow.”

The Summit’s sponsors include AARP, Continuum Crew, First Republic Bank, Southwest Airlines, firstSTREET, UnitedHealthcare, ABHOW, Caring.com, GrandCare Systems, Linkage Ventures, Silverado, SilverRide, Best Buy, Care2, Pet Plan, Terraces at Los Altos and LifeBio.

About the Leavey School of Business
The Leavey School of Business at Santa Clara University began in 1923, and was one of the first business schools in the country to receive national accreditation. Its undergraduate business, MBA and Executive MBA programs are consistently ranked among the top in the nation. The curriculum at all levels emphasizes the leadership role of business in creating an ethical society as well as business responsibilities for social justice and sustainability in the global marketplace. The School opened its new $49 million building for undergraduate, graduate, and professional business education in Fall 2008. For more information, see http://www.scu.edu/business/

About Mary Furlong & Associates
Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in the boomer market. The company provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business. For more information: http://www.maryfurlong.com.


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Rosa Mangiardi
Continuum Crew, on behalf of Mary Furlong & Associates
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