Xcel Media Group Putting The ‘Direct’ In Automotive Direct Mail

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New Automotive Direct Mail Campaign Service by Xcel Media Group Cuts The Middleman And Red Tape Out Of Consumer Outreach Efforts

Xcel Media Group | Automotive Direct Mail

Xcel Media Group

When the average automotive direct mail event lasts just 5 days it’s imperative that a dealer’s direct mail gets into consumers’ homes on schedule.

Recent JD Power and Associates figures report a continuing slump in the automotive sales sector. Not only were last month’s auto sales exceedingly low in spite of remarkable sales incentives, thinner inventories and prohibitive gasoline prices are only making consumers more wary of buying a new car or truck.

Uninformed Consumers – Part Of The Problem

What’s perhaps more frustrating to automotive dealers is the fact that the direct mail campaigns they’ve traditionally relied upon to get the word out on their deals and promotions are being delivered in a timely manner. With budgetary constraints at the federal and local levels, delays with mail delivery are less and less uncommon.

The Average Sales Event Is Just 5 Days – The USPS Can’t Always Keep Up

“When the average automotive direct mail event lasts just 5 days it’s imperative that a dealer’s direct mail gets into consumers’ homes on schedule,” said Xcel Media Group President Geoffrey Wise. “Plus, with so much competition in the market these days, not only is timing of the essence, so is captivating the audience you’re trying to compel to act. That’s why we’ve combined our award winning design services with a new Mail Assurance Program.

Tracking A Direct Mail Campaign Is Key

Created to ensure timely delivery of automotive direct mail, Xcel Media Group’s Mail Assurance Program is a multi-step process that tracks a mail campaign from the firm’s facility all the way to individual mailboxes. Beginning with a dedicated customer service representative dedicated to keeping the automotive direct mail campaign on time, on task and on budget, The Mail Assurance Program incorporates the skill and professionalism Xcel’s production and logistics personnel have to offer.

How Xcel Media Group’s Mail Assurance Program Works

Working with a customized mailing list, Xcel’s Mail Assurance Program strategically decides which zip codes are best suited for local post office delivery (DDU or Destination Delivery Unit) and which are ideal to be sent via regional sorting facilities (SCF). Generally speaking, 85% of an average campaign is delivered to DDU's and just 15% is delivered to the SCF. Using this ratio Xcel is able to accurately predict when the direct mail campaign will be in homes.

Working With The Postal Service To Ensure Prompt Delivery

In order to make the direct mail stand out to postal workers, the Xcel production staff also places a colorful tag stating the in-home dates on each tray or sack of mail. Before the delivery is made, Xcel also contacts each delivery point directly to notify them that time sensitive direct mail will be delivered. What’s more, all Xcel Media Group drivers are specially trained to ensure that the postal worker who accepts and signs for the automotive direct mail is made well aware of the campaign’s time sensitive nature.

Once the deliveries are made, Xcel’s dedicated customer service representative then calls each local post office to verify when the mail will arrive in homes. These calls continue until confirmation has been received that responses are coming through the automotive client’s showroom doors. Plus, on a daily basis, Xcel generates a report detailing all of the delivery confirmations and sends it directly to the client.

With a variety of automotive direct mail options from Xcel Media Group, auto dealerships can choose from oversized postcards, 8-page booklets, key mailers, service mail or credit card, buy back, credit score and bankruptcy letters. To learn more about Xcel Media Group's Mail Assurance Program and see how Xcel can help your dealership sell more cars call 866-712-5990 or visit http://www.xcelmediagroup.com.


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Geoffrey Wise
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