Location Based Apparel Shopping

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Boomtownrack.com now offers local apparel shopping by neighborhood and zip code.

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Each product description encourages shoppers to yelp, add store to four square to do list, like the store's Facebook page and get directions via google maps.

Boomtownrack.com is a local online marketplace focusing specifically on independent apparel boutiques in the Chicago area. Boomtownrack.com uses location based shopping by neighborhood and zip code. This allows shoppers to refine searches by specific products in neighborhoods (i.e search for dresses in Lincoln Park and sort by price lowest to highest). As a part of their local ecommerce initiative, within the next few weeks Boomtownrack will be adding related products and a wishlist to further streamline the local shopping experience.

When a customer clicks an item on Boomtownrack, they are redirected to the corresponding product description page. All items on Boomtownrack.com are fortified with easy connections for social networking. Each product description shows which independent boutique carries the item and encourages shoppers to Yelp, add the store to their Four Square to do list, like the store's Facebook page and get directions to a store via Google maps.

Knowing that people prefer to shop in their neighborhoods, the founders have created a space for consumers to do just that without feeling guilt about giving their locally earned dollars to globally run companies. Catering to the styles of unique neighborhood cultures in Chicago, Boomtownrack carries clothing that will appeal to everyone from hipster trendy to urban chic. They are in the process of featuring more stores and adding more inventory so check back often.


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Keon Cummings
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