Kia is experiencing unprecedented growth in the U.S
Yonkers, NY (PRWEB) June 23, 2011
Kia Motors America is ramping up its U.S. production at the manufacturer’s West Point, Georgia plant. The plant will increase output from the current 300,000 vehicles per year to 360,000 beginning this September.
In a public statement made June 2 President and CEO of Kia Motors America, Ahn Byung-mo, said, "Kia is experiencing unprecedented growth in the U.S., led by the best-selling Sorento. And with demand for the critically acclaimed Optima currently outpacing supply we are proud to add the popular sedan as the second Kia vehicle on the production line."
In anticipation of the increase, Kia has just hired 1,000 new U.S. worker. Byung-mo hopes this expansion will keep up with the high demand for Kia’s Optima sedan and Sorento SUV, best-sellers for the brand. Kia’s Georgia plant will begin producing both models exclusively.
Excellent safety ratings and rave reviews from the auto press for several popular Kia models have shot Kia Motors' U.S. sales through the roof for a third straight month. Kia's U.S. sales numbers were up a stunning 53.4 percent in May.
Dealers are welcoming the news of increased domestic production since Kia’s popularity is on the rise.
"While other car manufacturers are still struggling with production issues in the wake of Japan's crippling natural disasters, Kia will not only remain unaffected, but will be able to get its most popular models out to the public even faster," says local dealer Josh Aaronson of Yonkers Kia.
Keeping up with demand for the Optima and Sorento have been a challenge for Aaronson. While he says Yonkers Kia's inventory has been able to keep up so far, the production increase will be a welcome relief.
About Kia Motors Corporation:
A maker of quality vehicles for the young-at-heart—was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries, which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost $17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA—the governing body of the FIFA World Cup—as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan—"The Power to Surprise"—represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.