Freida Pinto Strikes the Hear the World Pose

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Acclaimed Indian actress and model Freida Pinto is the latest celebrity ambassador captured in the Hear the World pose – with one hand cupped behind her ear to convey conscious hearing.

Photo Credit: Bryan Adams

The gift of hearing is something I cherish every day.

Acclaimed Indian actress and model Freida Pinto is the latest celebrity ambassador captured in the Hear the World pose – with one hand cupped behind her ear to convey conscious hearing.

Pinto, best-known for her breakout role in the Academy Award winning film Slumdog Millionaire and who will star in the upcoming Rise of the Planet of the Apes, joins a host of over 50 Hear the World celebrity ambassadors, including Joey McIntyre, Julianne Moore, Josh Groban, Sting and Maggie Gyllenhaal, photographed by musician and photographer Bryan Adams to help raise awareness about the issue of hearing loss.

“The gift of hearing is something I cherish every day,” said Pinto. “It enriches my abilities as an actress and my experiences as a human being."

Hear the World is a global initiative launched by hearing aid manufacturer Phonak to raise awareness about the importance of hearing and the consequences of hearing loss. Hearing loss affects more than 800 million people worldwide, or 16 percent of the world's population, with experts predicting that number to increase to 1.1 billion by 2015. While often undetected or neglected, hearing loss can become a social and emotional barrier for the individuals suffering from it, or the families of those it affects.

For more information about Hear the World, the celebrity ambassadors and advice about protecting your hearing visit http://www.hear-the-world.com.

About Hear the World
Hear the World is a global initiative, launched in 2006, by leading hearing system manufacturer Phonak created to raise awareness about the importance of hearing. The initiative calls attention to the social and emotional impact of hearing loss and addresses prevention of and solutions to a problem that affects more than 16% of the world’s population. Bryan Adams, Annie Lennox, Lenny Kravitz, Plácido Domingo and other renowned personalities support the Hear the World initiative as ambassadors. In the context of the Hear the World initiative, Phonak has established the non-profit Hear the World Foundation to improve the quality of life of people with hearing loss through financial and technical assistance. The foundation is committed to the prevention of hearing loss as well as the support of people with hearing loss and their families. Become a fan of the initiative on Facebook at http://www.Facebook.com/CanYouHearTheWorld or follow the Twitter channel at http://www.Twitter.com/Hear_The_World.

About Phonak
Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 50 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing healthcare professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.

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Jennifer Kohanim
Fleishman-Hillard for Phonak
212-453-2116
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