ACTIVATE Joins Kangaroo Express ‘Salute Our Troops’ Campaign to Honor Military Personnel and Families

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$1 million goal to support the USO, Wounded Warrior Project and National Guard family assistance programs

ACTIVATE, the enhanced vitamin beverage for people with active lifestyles has joined the Pantry, Inc., the leading independently operated convenience store chain in the southeastern United States, for the “Salute Our Troops” campaign inviting customers in more than 1,600 Kangaroo Express convenience stores across 13 states to demonstrate united support for military personnel and their families.

From Memorial Day to Labor Day, ACTIVATE and Kangaroo Express will invite store guests to make donations toward its $1 million fundraising goal. Funds will support the USO, celebrating 70 years of delivering programs, entertainment and other services to the military; Wounded Warrior Project, honoring and empowering injured servicemen and women; and National Guard family assistance programs in five states.

During the campaign, ACTIVATE will be donating a portion of every bottle sold to the USO, Wounded Warrior Project and National Guard family assistance programs along with supporting Kangaroo Express stores with sampling and promoting the campaign on Facebook and Twitter.

“This is exactly the kind of campaign that every brand wants to be a part of,” said Dan Holland, CEO, ACTIVATE. “We are honored to be involved with the campaign and partnered with all of the other great brands in giving back to those who give so much for our country.”

“Salute Our Troops” celebrations will be held throughout the Southeastern United States. A Jeep Tour will honor military heroes and their families along the route with celebrations in local communities.

“This summer’s ‘Salute Our Troops’ is an ideal campaign for Kangaroo Express and our partners to support of the men and women who serve our country,” said John Fisher, senior vice president of The Pantry. “We are proud to join ACTIVATE in this campaign to provide an opportunity for our store guests to thank our military for the work and sacrifices required to protect our nation and preserve our freedom.”

Store guests will be encouraged to support the program with $1 donations. Customers will add their own voice of gratitude with “shout outs” of pride and appreciation by posting photos and videos on the Kangaroo Express Facebook page. Many will be showcased on the “Salute Our Troops” website at http://www.KESalute.com.

About ACTIVATE
ACTIVATE’s line of all-natural beverages are revolutionizing the beverage landscape with a proprietary cap design that stores vitamins separately from the water—enabling the vitamins to stay fresh and potent. By simply twisting the cap, the vitamins release, providing a fresh dose of vitamins for people who want to stay healthy, refreshed and live life to the fullest. ACTIVATE’s core line of functional drinks provide daily nutrition, great taste, hydration and are available in six delicious varieties: MultiVitamin Fruit Punch, MultiVitamin Lulo Pear, Immunity Orange, Energy Lemon Lime, Antioxidant Exotic Berry and Antioxidant Blueberry Pomegranate. ACTIVATE also has a WORKOUT line, which supports performance, replenishment and recovery and is available in four great varieties: Grape, Pink Grapefruit, Raspberry Citrus and Passion Fruit. All varieties are naturally sweetened with stevia, contain 0 grams of sugar, and 0 calories. ACTIVATE’s PET bottle is made with 100 percent post-consumer recycled plastic, underscoring the brand’s commitment to sustainability and reducing waste.

About The Pantry, Inc. and Kangaroo Express
Headquartered in Cary, North Carolina, The Pantry, Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of May 9, 2011, the Company operated 1,659 stores in thirteen states under select banners, including Kangaroo Express®, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as gasoline and other ancillary services designed to appeal to the convenience needs of its customers.

With more than half of our stores located within 25 miles of a military installation, Kangaroo Express has supported the military and their families for many years. More than one-third of our employees have direct connections with the U.S. Armed Forces, either having served in the military or having a family member currently serving our country. In fact, more than 10 percent of employees at Kangaroo Express stores and more than 17 percent of employees at the corporate offices previously served in the Armed Forces. For more information about Kangaroo Express, please visit http://www.kangarooexpress.com. For more information about the Salute Our Troops campaign, please visit http://www.KESalute.com.

Media Contacts
Kat Kirsch
Formula (on behalf of ACTIVATE)
(310) 578-7050
kirsch(at)formulapr(dot)com

Brandon Bryce
Largemouth Communications (on behalf of The Pantry, Inc.)
(919) 459-6450
brandon(at)largemouthpr(dot)com

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Kat Kirsch

Brandon Bryce
Largemouth Communications (on behalf of The Pantry, Inc.)
919-459-6450
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