First Choice Power Celebrates Decade of Serving Texas Businesses

Share Article

Retail electric provider in Texas marks its 10-year anniversary of first commercial contract

We strive to be a valuable business partner that goes above and beyond just being an energy provider

This month, First Choice Power is marking its 10th anniversary of serving Texans. As one of the few retail energy providers that participated in the Texas Electric Choice pilot program in 2001, First Choice Power was among the first deregulated energy provider in Texas to serve commercial customers. The electricity company sent a press release 10 years ago announcing it had switched the first commercial business in its first steps toward a deregulated market.

“We are committed to helping businesses increase their profitability by providing competitive energy rates and excellent customer service,” said Jeff Schiefelbein, VP of sales, First Choice Power. “We strive to be a valuable business partner that goes above and beyond just being an energy provider.”

First Choice Power was a participant in Texas Electric Choice pilot program starting in June 2001, in advance of statewide deregulation in Texas which occurred in January 2002. The company’s first commercial customer, a dry cleaner in Southlake, signed a contract on June 1, 2001, becoming one of the first customers in Texas to take advantage of the ability to choose energy providers.

Since that first contract in 2001, First Choice Power has led innovation in commercial energy sales. Most recently, the company launched a new broker portal that provides up-to-the-minute pricing information and a state-of-the-art user interface. Additionally, First Choice Power has doubled its commercial sales force in the past two years because of steady growth in their commercial business.

“We are the right size company to serve businesses of all sizes,” Schiefelbein said. “We have the capacity to handle the large businesses as well as the personalized service to support Texas’ fast-growing small business sector.”

About First Choice Power
First Choice Power is an energy company committed to identifying what is most important to our customers and putting their needs first. Texas business and residential customers can depend on First Choice Power for competitive pricing and excellent customer service. First Choice Power is committed to giving back to the communities it serves through its Food First ™ hunger initiative, Reduce Your Use Grants™, recycling efforts and supporting employees’ community engagement. Learn more at Keep up to date on the latest energy news and join the conversation by following us on Twitter @firstchoicepwr, Facebook or The Current blog,

PUCT REP Certification No. 10008 | First Choice Power Special Purpose, L.P


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Catherine Carlton
First Choice Power
(817) 773-5733
Email >
Visit website