King of Prussia, PA (PRWEB) June 22, 2011
Realtime Media, a leader in driving customer acquisition and engagement through creative applications of technology, hosted a breakfast seminar to discuss “How to Score with Your Sports Sponsorship.” The seminar, offered exclusively to sports marketing authorities in the Philadelphia region, took place on June 7, 2011.
The seminar featured an interactive and lively panel discussion geared toward marketing and business professionals looking to expand their knowledge of sports sponsorships and how to achieve the most return on an investment in sponsorships. Attendees learned how to best capitalize on the ancillary benefits associated with a sponsorship package, retain long-term profitable relationships and how to maximize on the strong passions connected with niche sporting events through a sponsorship.
"Having invested in sports sponsorships on behalf of clients and my own companies, I appreciated the valuable partnerships, but often wondered if I was getting as much value out of my investment as possible,” said Brian Tierney, CEO of Realtime Media. “Once you commit to a sports sponsorship, you'll receive numerous perks as part of the deal. But how to convert the sizable investment into actual sales, track its effectiveness or take advantage of the ancillary benefits are questions left unanswered. At Realtime Media we've developed solutions to solve these problems - solutions I would've been very interested in when I was making such investments."
The panel featured top leaders in the sports sponsorship field, including:
- Paul Muller, President of the Toyota Dealers Association
- Jamie Kerr, Director of Corporate Sponsorships at AT&T
- Joe Waugh, VP of Harmelin Media
- Ryan Davis, President of Realtime Media
"Realtime Media's 18 years of experience and success gives us the ability to draw on an immense wealth of data to optimize engagement solutions for our clients,” said Ryan Davis, president of Realtime Media. “We have tailored solutions to activate sports sponsorships and help companies move beyond awareness gained from a high profile partnership while acquiring consumer information that drives direct marketing efforts. These engaging technologies let brands establish a one-to-one relationship with the consumer and, in the case of a sports sponsorship, capitalize on existing investments to maximize its ROI."
To learn more about Realtime Media, visit http://www.rtm.com/sponsorship/
About Realtime Media
Realtime Media is a global leader in driving customer acquisition and engagement through creative applications of technology.
Its proprietary solutions -- including custom promotions, loyalty campaigns, instant-win games, contests and sweepstakes -- engage customers and prospects while gathering valuable marketing data and producing metrics-based results. The solutions enable clients to reach audiences across mobile, social, location-based, traditional and online media.
Realtime delivers complex solutions securely and can help from concept to execution and fulfillment with full compliance coverage.