Balance Bar and Swim Across America Make Waves to Fight Cancer

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Balance Bar and swimmers of all ages and levels who participate in Swim Across America's fundraising open-water and pool swims are passionate about finding a cure for cancer and are committed to maintaining healthy lifestyles.

Balance Bar

We can all accomplish so much more when we maintain a healthy lifestyle.

Balance Bar Company, one of America’s original energy/nutrition bars, and Swim Across America (SAA), a national non-profit organization that hosts world-class, open-water and pool swims, are partnering for SAA’s 2011 season to fund cancer research, prevention and treatment, and to promote health and athleticism.

“Swim Across America’s world-class open water swims include swimmers of all ages and skill levels, as well as competitive athletes and Olympians,” said Janel Jorgensen, SAA’s president. “They participate in SAA fundraising swims not only because they are passionate about finding a cure for cancer, but also because they love to swim and are committed to living a healthy life, which is in keeping with Balance Bar’s philosophy.”

“Balance Bar will provide healthy snacks to thousands of SAA participants to help keep them energized to ‘make waves to fight cancer,’” said Erin Lifeso, Balance Bar’s director of marketing. “We can all accomplish so much more when we maintain a healthy lifestyle.”

This season, SAA will host 13 open-water swims and dozens of pool swims from coast to coast where Balance Bars will be distributed. Every SAA event raises money for cancer, but each has its own course, beneficiaries and distinct personality. Since its inception 25 years ago, Swim Across America has raised more than $30 million for cancer research, prevention and treatment.

To learn more about SAA, or register for an event, go to http://www.swimacrossamerica.org.

About Balance Bar
Founded in 1992, Balance Bar, one of America’s original nutrition/energy bars, inspires consumers to lead active, well-rounded and balanced lives by providing great-tasting, healthy and convenient nutrition for lasting energy. Balance Bars are available in six unique product lines (Original, Gold, Bare, Café, CarbWell, Nimble) and all 22 flavors are based on the 40/30/30 nutrition model (40% of calories come from healthy carbohydrates, 30% from quality protein and 30% from dietary fat). For more information, visit http://www.balance.com. Follow Balance Bar for tips and nutritional information on Facebook (http://www.facebook.com/balancebar) and Twitter (http://www.twitter.com/balancebar).

About Swim Across America
Swim Across America, Inc., (SAA) is dedicated to raising money for cancer research, prevention and treatment through swimming- related events. With the help of hundreds of volunteers nationwide and past and current Olympians, SAA is helping find a cure for cancer through athleticism, community outreach and direct service. To learn more about SAA, please visit http://www.swimacrossamerica.org.

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Wendy Hirschhorn
wendyhi@nyc.rr.com
(212) 826-8790
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