Structure 2011: GigaOM Announces Exclusive Research Report “A Field Guide to Cloud Computing”

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GigaOM Pro releases the first in-depth research report covering the entire cloud industry – from Infrastructure as a Service, and Cloud Storage, to Private/Internal Clouds – at Structure 2011

GigaOM, a leading business and technology media company, today announced the release of a new exclusive GigaOM Pro research report titled A Field Guide to Cloud Computing. The report was released at the sold-out Structure 2011 conference, the industry’s most influential cloud computing event taking place June 22-23, 2011 in San Francisco at the Mission Bay Conference Center.

A Field Guide to Cloud Computing, written by GigaOM Pro Senior Analyst Derrick Harris, is the first definitive research report to analyze the entire cloud computing industry, providing clear insights into where the overall market is headed as cloud computing continues to gain mainstream adoption across all industries. The report outlines the major players across five sectors of cloud computing – Infrastructure as a Service, Platform as a Service, Software as a Service, Cloud Storage, and Private/Internal Clouds – and defines key terminology in the space.

“The cloud industry has grown from a concept into a multibillion dollar global business with hundreds of companies and many different approaches to computing, storage, enterprise software, infrastructure in the cloud,” says Harris. “A Field Guide to Cloud Computing is the first in-depth research report to define the key players in the cloud industry and clearly explain how all the pieces of this complex industry fit together to increase innovation across organizations in every industry.”

The new GigaOM Pro report includes extensive findings from the Future of Cloud Computing Survey conducted by North Bridge Venture Partners, GigaOM, and The 451 Group and supported by more than 30 industry collaborators. The survey captured current perceptions, sentiments, and future expectations of cloud computing from 413 industry experts, users, and vendors of cloud software, support, and services. The data was unveiled today for the first time at Structure 2011 during “The Future of The Cloud” panel, moderated by Michael Skok, general partner of North Bridge Venture Partners.

“By collaborating with GigaOM Pro and The 451 Group on this report and survey we’re providing the cloud computing community with a much needed assessment of where the industry stands today and where it is headed. This information enables IT organizations, vendors and startups to benchmark their progress against their peers and is a valuable tool in helping them plan and execute their cloud computing strategies,” said Michael Skok, general partner, North Bridge Ventures. “We look forward to continuing this work with GigOM Pro and The 451 Group to help investments in the industry and the advancement of cloud computing.”

Among the report’s conclusions are:

  •     Infrastructure as a Service is gaining steam, but has yet to reach its peak in either adoption or technological maturity. As the market evolves, today's commodity clouds will take on more enterprise workloads, and today's enterprise-focused clouds will look to further specialize their offerings.
  •     Platform as a Service is attracting major financial investment, although it's largely still the realm of individual developers and web startups. However, advances in choice and control, coupled with new web applications, suggest PaaS is poised for broaden its reach.
  •     Depending on who you ask, private clouds are either the primary method by which enterprise will do cloud computing or are a bastardization of the word cloud. But whether wholly on-premise or part of a hybrid cloud environment, private clouds are here to stay.

These findings and more will be unveiled during Structure 2011, the world’s most influential cloud computing conference taking place today and tomorrow in San Francisco. Sold out and expecting large crowds, Structure is now in its fourth year and remains the pivotal, must-attend conference for the top executives, investors, entrepreneurs, and technology directors leading the cloud computing and Internet infrastructure industries. Speakers at Structure 2011 include Paul Maritz, CEO of VMware; Werner Vogels, CTO of Amazon; John Stankey, President and CEO of AT&T Business Solutions; Lew Tucker, VP and CTO of cloud computing at Cisco; Pradeep Sindhu, founder of Juniper Networks; and dozens more.

About GigaOM
Founded in 2006, GigaOM has grown into the leading provider of online media, events and research for global technology innovators. The company is one of the most credible and insightful voices at the intersection of business and technology, with an online audience of more than 4 million monthly unique visitors; industry-leading events, including Structure, Mobilize, NewTeeVee Live, Net:Work, Green:Net, and Structure Big Data; and a pioneering market research service and digital community, GigaOM Pro, which provides insider access to expert analysis on emerging technology markets.


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