PlattForm Higher Education Launches New Brand Identity, Helps Colleges and Universities Aim Higher

Share Article

PlattForm Higher Education, the industry leader in enrollment marketing, unveiled a new logo and identity today that's a better reflection of the company's culture and mission.

PlattForm Higher Education New Logo

“Given the enrollment challenges that colleges and universities face today, we wanted our new brand identity to better express the catalyst role we play in enrollment marketing,” said Lyle Kraft, executive vice president of enrollment marketing.

PlattForm Higher Education, a division of PlattForm Advertising, announced today a new brand identity that more accurately reflects the company’s mission, culture and ethos.

Visually speaking, the new logo’s two Ts represent columns of upward movement and halls of higher learning. The upward angle conveys an uplifting experience.

“Given the enrollment challenges that colleges and universities face today, we wanted our new brand identity to better express the catalyst role we play in enrollment marketing,” said Lyle Kraft, executive vice president of enrollment marketing.

PlattForm Higher Education is the industry leader in enrollment marketing, especially in the area of inquiry development. The company offers both traditional and interactive marketing services with expertise in direct response and branding – all focused on higher education.

Creating and developing PlattForm Higher Education’s new identity took time and the efforts of many with specialized expertise.

“The design process was truly a collaborative effort,” said Chris Rueter, senior marketing coordinator. “Many different teams came together to make it happen.”

Coinciding with the public announcement, an updated website featuring a new brand video launched today and is viewable at http://www.PlattFormHigherEducation.com.

About PlattForm Higher Education
PlattForm Higher Education is the largest full-service agency specializing in enrollment marketing for higher education. For more than 20 years, we have brought innovation, specialized expertise and exceptional service to colleges and universities throughout the United States and Canada. Today, we offer an ever-growing number of services in traditional and interactive marketing. Our services include creative, direct response, media, mobile marketing, pay-per-click advertising, search engine optimization, and website design and development.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mike Ogden
Visit website