Utah Marketing Association Plans Summer Kickoff at Sundance

Share Article

Group will introduce honorary board of directors -- a who's who of marketing executives in the state

It has been a challenge to hire a lot of expertise here in Utah. I talk with a lot of the venture capital groups and when they’re starting new companies, the No. 1 problem is finding talent

The newly formed Utah Chapter of the American Marketing Association is kicking off summer with an event that will let those who attend mingle with some of the finest marketing minds in the state.

The meeting is scheduled June 28 at 3 p.m. at the Redford Conference Center at Sundance Resort.    

“Everybody is going to get a chance to network and meet with our honorary board members,” Utah American Marketing Association spokesman James Keddington said.

Everyone is welcome. Members of the Utah AMA may attend the event for free while the cost for non-members is $30. More information is available at http://www.utahama.org/.

There will be opportunities to meet with the Utah AMA Honorary Board of Directors even if you are not the most outgoing person in the room, Keddington said.

“There will be structured marketing where we will make sure everybody gets a fair amount of time with all the board members,” he added.

Utah AMA President Christian Rytting said the event will provide a rare chance for Utah marketers to seek advice from some of the best marketers in the state.

“This is the first meeting where we are introducing the full honorary board, and they’re going to be meeting in small groups,” Rytting said. “It’s about helping everybody realize the powerful marketing community we have here in Utah, and being able to leverage it.”

Utah AMA board members planning to attend include:     

  •     Carine Clark – Symantec
  •     Rob Brough -- Zions Bank
  •     Dr. Paul Dishman - Utah Valley University
  •     Dr. Abbie Griffin – University of Utah
  •     Kim Jones - Vérité
  •     Bruce Law - Sprout Marketing
  •     Paul Nygaard - Larry H. Miller Group
  •     Michael Jensen - Credo Venture Partners
  •     Mikel Chertudi - Adobe
  •     J. Peter Maughan - Overstock
  •     R. Bruce Money – Brigham Young University
  •     Julie Moselle - Imagine Learning

Chertudi, senior director of marketing at Adobe, said Utah needed a professional marketing association.

“I’ve seen a lot of groups that have tried to form over the last 10 years, but to a large extent they have just never flourished,” Chertudi said in an interview. “I think the more support that we can all lend, the better chance the organization has to really flourish.”

According to Chertudi, “there were no formal marketing associations here in Utah that help with the professional development of its members.”

With assistance from the Utah AMA, Chertudi said businesses in the state will be able to recruit better marketing employees.

“If it can become a stronghold for the development of talent, I think that’s really important,” he said. “It has been a challenge to hire a lot of expertise here in Utah. I talk with a lot of the venture capital groups and when they’re starting new companies, the No. 1 problem is finding talent.”

Formed in January, the Utah AMA already has more than 130 members, Rytting said.

He said he expects the group to have at least 300 members before the end of the year.

“Other AMA chapters across the U.S. have not seen the growth that we have,” Rytting said. “In marketing, we need a place where we can network and we can learn. We’re going to be that home base for marketers in Utah.”

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Pat Parkinson
Visit website