Partnership for Perfect Images and Data

Share Article

SA2 Worldsync partners with digital capture service itemMaster, whose free product image and data on nutrition and ingredients enables SA2 Worldsync`s US-American customers to better reach consumers.

SA2 Worldsync, a leading global provider of data synchronization and master data management services, and itemMaster, LLC, a provider of free product images and data, have entered into a partnership that will give SA2 Worldsync’s manufacturer customers in the USA a high quality service for capturing the images and data of their consumer products. This data will be integrated into the Global Data Sychronization Network(GDSN) hosted by the SA2 Worldsync data pool and accessible by all retailers subscribing to the GDSN.
“By partnering with itemMaster, we provide a valuable service to our manufacturer customers,” says Nihat Arkan, Chief Executive Officer at SA2 Worldsync. “itemMaster’s sophisticated robotic camera system leapfrogs over current methods for capturing product images and data.”
SA2 Worldsync’s mission is to help local and global companies drive their business more efficiently through innovative solutions to clean up data, optimize processes and reduce costs. Its partnership with itemMaster supports that objective.
“Our partnership with SA2 Worldsync combines itemMaster’s accurate and quality image and data capture service with SA2 Worldsync’s Master Data Management technology and network,” says Thomas Parkinson, US-american itemMaster’s headMaster and co-founder of Peapod, the nation’s leading online grocery delivery service. “It is a synergistic relationship.”
itemMaster will provide SA2 Worldsync manufacturer customers with four key elements of their consumer products: glamour shots for circulars, planogram images for shelf management, e-commerce images, and complete product package data including nutrition and ingredients.
itemMaster sprouted to life after Parkinson recognized that current solutions did not provide a soup-to-nuts offering for data that could be freely shared. itemMaster is a comprehensive system that not only creates and assembles product images and data, but operates an online product exchange,, for use by retailers and manufacturers. In contrast to its competitors, itemMaster provides these services for free to retailers in the USA.
About itemMaster
Founded in 2009, itemMaster, LLC's mission is to become “The One Source for Free Product Images and Data” and to serve as an open exchange for manufacturer-supplied product images and comprehensive digital product data in a quality, high-resolution and standardized format. itemMaster product images and data are available for free to all retailers. By managing product images and data through itemMaster, manufacturers can ensure that all retailers have free access to accurate and complete product images and data. itemMaster was founded by Thomas Parkinson, a co-founder of Peapod, the online grocery company. For additional information please go to

About SA2 Worldsync GmbH
SA2 Worldsync is a leading provider of integrated master data management solutions for product information in the retail industry. Combining expertise in global data synchronization (GDS), product information management (PIM) and electronic data interchange (EDI), SA2 Worldsync covers all stages of product, item and transaction data along shared retailer and supplier processes. The services of SA2 Worldsync are used by more than 7,600 companies worldwide, including more than 50 of the world’s leading retailers.

SA2 WORLDSYNC is a registered trademark of SA2 Worldsync GmbH and is legally used by SA2 Retail AG and SA2 Exchange GmbH. SA2 Worldsync GmbH is a joint venture of shareholders PIRONET NDH AG, Agentrics LLC and GS1 Germany.

For more information, visit

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Media Relations
SA2 Worldsync
Email >
Visit website