MLOVE ConFestival 2011 Presents the World Premiere of the iButterfly+ Augmented Reality App outside of Japan

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Award Winning AR app from Dentsu and Butterfly Corp. from Japan will launch at MLOVE castle during the most inspiring Mobile event – Reduced Tickets available until June 26th

MLOVE ( is proud to announce that Mobile Innovation from Japan is one of the key topics of the MLOVE ConFestival from June 29 to July 2, 2011.

iButterfly+ will have its world premiere for this much applauded Augmented-Reality app at the MLOVE castle: first Time visible outside of Japan and for the first time the iPhone app is accompanied by an Android App.

Kei Shimada, CEO of Infinita Inc. and MLOVE ambassador to Japan, helped put together the collaboration between MLOVE, Dentsu and Butterfly Corp: Takeshi Mizukawa, Program Director Mobile Art Lab of Dentsu and Katsutoshi Kitamura, CEO of Butterfly Corp. will present the new app to an international audience.

“We are extremely proud that after a lot of hard work we will touch the famous iButterfly app for the first time outside of Japan. We are grateful for the long travel by our friends from Japan that will bring them to present such an exclusive launch at MLOVE 2011,” stated Harald Neidhardt, Founder of MLOVE.

“We are very interested and pleased to show our newest version to an exclusive international audience at the MLOVE ConFestival 2011. We will bring some beautiful virtual butterflies within our new app that can be discovered by the participants of MLOVE on their iPhones and Android phones”, stated Katsutoshi Kitamura, CEO of Butterfly Corp.

“For Dentsu and our Mobile Art Lab, we welcome the opportunity to present the innovative work we do with our agency clients in Japan and globally at MLOVE 2011,” added Takeshi Mizukawa, Program Director Mobile Art Lab of Dentsu.

The installation is made possible with support of ASICS - a Japanese lifestyle brand that is presented also by a speaker from Japan. A few tickets are still available for a reduced price until Sunday, June 26th at


MLOVE has been named a 'TED for Mobile' and a meetup of the 'IT avantgarde' with an engaging and inspiring format in the setting of a 18th century castle in the former Eastern Germany. The MLOVE ConFestival 2011, hosted south of Berlin from June 29 to July 2, will focus on innovative mobile opportunities for brands, entertainment and advertising and the impact of mobile as a social catalyst for positive change.

MLOVE is supported by NOKIA, VW, Vodafone, Huawei, BASE, Alcatel-Lucent and many great partners.
The MLOVE tribe started grass roots by an international group of “mobile passionistas” in 2008. Through MLOVE “camps” in Andorra, Barcelona, San Francisco, Munich, London, New York and Singapore the agenda for MLOVE evolved into more than mobile.

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