Blinds, Poles and Tracks Bullish on Web Retail Strategy

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Blinds, Poles and Tracks Direct (BPT), a UK internet-only window fashion retailer, is backing up its confidence in the sector’s long term future by strengthening its product lines, internet marketing and social media presence.

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Blinds, Poles and Tracks Direct has bolstered its internet-only strategy by adding new product lines, expanding its social media presence and implementing new search-based marketing strategies. New products such as the Modal Curtain Track System will appeal to a wider range of consumers, while the aim of the new marketing strategy is to provide top quality information to customers.

“We are very confident on prospects for growth throughout the rest of 2011, mainly because we are taking a very energetic approach to growing our customer base. New products such as the Modal Curtain Track System are of such high quality that they will appeal to Interior Designers and Architects, while being priced affordably for all customers. Previously, we’ve focused on customer service and value – now we are also improving the overall quality of the product line,” said Dan McCarthy, director of Ecommerce and Social Media.

Recent major changes in the way that internet search results are delivered have also helped to improve prospects for Blinds, Poles and Tracks Direct, according to McCarthy.

“We have been dismayed at how some of our competitors have been able to dominate search results for important terms like ‘blinds’ despite having poor quality content and irrelevant links from other web sites. The main search engines are trying to address this, and that supports our own approach to quality. The rest of 2011 will be about building our customer community, providing them with excellent information, and using social media channels to understand what customers want from Blinds, Poles and Tracks Direct.”

To drive home this approach, Blinds, Poles and Tracks have recently started a blog, introduced a Loyalty Points scheme, opened up several social media channels, and are aggressively marketing their ‘Deal of the Week’ offers.

“We also have several other major developments taking place in the second half of the year,” continued McCarthy, “and these include new partnerships with internet marketing specialists and a much improved and wider product line.”

Blinds, Poles and Tracks features products by some of the UK and Eire’s leading window fashion designers. It offers advice on fitting, interior design and getting the best out of its products. It prides itself on having support staff who are always only a customer call away.

To learn more about Modal Curtain Track, visit
The Modal Curtain Track System includes a high quality extruded aluminium track with flexibility and strength. It can be curved around Bay Window angles and even corners.

About Blinds, Poles and Tracks Direct
Blinds, Poles and Tracks Direct is the UK and Eire's leading internet supplier of Sunflex, Sunlover, Swish, Harrison Drape and Universal products. We also have many years experience of High Street retailing of blinds,curtain poles, tracks, curtains and accessories.

Media Contact:
Dan McCarthy
0777 848 3550


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