The Perfect Shower Gift Helps Put Baby on a Path to Happiness. Early Moments Matter DVD and toolkit supports new parents and parents in need

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The first eighteen months of a child's life are most important for emotional bonding with a parent. Early Moments Matter resource guide provides mothers, fathers, and caregivers with relevant parenting tips and support to help make these early emotional connections positive so baby can thrive.

Early Moments Matter Resource Guide

The toolkit normalizes the problems all parents face and lets them know they are not alone. Just the simple reminder like talking to your child in a soothing voice helps recalibrate my own emotions during stressful moments.

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For expectant parents, counting down to the due date is like a child anticipating a birthday party. But once the showers are done, the drawers are filled, and the stroller is assembled anticipation can turn to anxiousness as new parents ponder “what will I do when my baby arrives?” Helping eliminate the stress and prepare a parent for what is truly necessary is the Early Moments Matter DVD and toolkit providing real-stories and relevant expert information to help put a baby on a path to happiness.

“Parents are excited about ‘the stuff’ when pregnant but most parents haven’t taken the time to mentally prepare themselves for the moment a child is put into their arms,” says Emily Cohen, director of Tribeca Parenting.

The Early Moments Matter DVD features advice from leading childcare experts and the latest research in early childhood development, plus real-life stories to which today’s parents can relate. Additionally, the DVD is supplemented by a quick-reference resource book and magnet highlighting five small steps that provide positive long-term effects. The toolkit is part of the award-winning PBS special This Emotional Life, which explores the importance of social relationships. Early Moments Matter is based on the understanding that the foundation for trust, compassion, and emotional security begins the minute a child is born.

“The toolkit normalizes the problems all parents face and lets them know they are not alone,” says new parent Jill Melchionda. “Just the simple reminder like talking to your child in a soothing voice helps recalibrate my own emotions during stressful moments.”

In an effort to support this critical aspect of child development, Paul G. Allen’s Vulcan Productions released Early Moments Matter, DVD and handbook to raise awareness about the importance of positive “attachment” in early childhood development. The resource guide is available for $10 – making it the perfect topper to today’s shower gifts. Additionally, each purchase supports the distribution of a toolkit to a family in need. The toolkit's producers have developed relationships with hospitals and community centers across the country where these additional toolkits will be distributed to organizations including Early Head Start, and places like Women and Infant Hospital in Rhode Island, one of the leading birth centers in the nation.

Throughout Early Moments Matter, parents are introduced to key concepts and empowered with useful information, including:

  •     Learning the fundamentals of attachment – the emotional connection children form with their parent or caregiver
  •     Responding to cues and characteristics – your baby’s sounds and body movements communicate opportunities to form a healthy relationship
  •     Creating a foundation of security – how to respond to your baby’s needs
  •     Understanding the importance of touch, laughter, and play – you can’t spoil a newborn, every moment matters

Early Moments Matter includes support for moms suffering from postpartum depression and parents with special needs children. Additionally, a comprehensive list of parenting, health and safety resources is provided for parents with a section to keep notes on developmental milestones.
To learn more and purchase a copy of Early Moments Matter, please visit


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Stephanie Rach

Ted Richane
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