RFID Journal Launches RFID News Site to Serve the Fast-Growing Market in Brazil

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The Portuguese-language site, supported by HP's RFID Center of Excellence, will feature RFID news and case studies focused on the fast-growing Brazilian market.

RFID Journal announced today that it has launched a Portuguese-language version of its Web site for the Brazilian market. RFID Journal Brasil (brasil.rfidjournal.com) is supported by Hewlett-Packard's RFID Center of Excellence, the only research center in Brazil accredited by EPCglobal. The new site will feature news and case studies about radio frequency identification technologies and applications.

"Brazil's economy is growing quickly, as is interest in RFID in that country, so we are extremely excited to be able to bring our high-quality RFID articles to that market," said Mark Roberti, RFID Journal's founder and editor. "We also plan to launch an event in Brazil next year, with the support of HP's RFID Center of Excellence."

Articles on the new Web site will include international stories of interest and relevance to readers in Brazil, as well as original content regarding Brazilian RFID deployments. The primary focus of the site will be on the technology's use in manufacturing, retail and logistics, though applications in other industries will be covered as well.

"Interest in RFID technology is growing quickly," said Marcelo Pandini, the senior manager of supply planning, fulfillment and country ops for Hewlett-Packard in Brazil. "Together, RFID Journal and the Center of Excellence will be a powerful force to educate end users in Brazil about the benefits of RFID."

To learn about advertising opportunities on RFID Journal Brasil's Web site, visit brasil.rfidjournal.com, or e-mail sales(at)rfidjournal(dot)com.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events.

For more information, visit http://www.rfidjournal.com.

About the RFID Center of Excellence
Hewlett-Packard's RFID Center of Excellence (CoE) was set up in April 2005 to foster the development of radio frequency identification technology in Brazil. The center has been working to identify industry technological needs, through its commitment to application research, and continuously investigates the next infrastructure generations for data capture and collecting, with the aim of actively contributing to the development of RFID technology, and of fostering its adoption on an industrial scale. The CoE is the only EPCglobal Accredited Test Center in Latin America.

For more information, visit http://www.rfid-coe.com.

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