Guy Kawasaki to Discuss “Enchantment” at July 14 PRSA-Orange County Event

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Venture capitalist and best-selling author Guy Kawasaki will discuss some of the major themes of his most recent book, “Enchantment,” at a July 14 event hosted by the Orange County chapter of the Public Relations Society of America.

Venture capitalist and best-selling author Guy Kawasaki will discuss some of the major themes of his most recent book, “Enchantment,” at a July event hosted by the Orange County chapter of the Public Relations Society of America.

The event, which will be held July 14 at The Hotel Hanford in Costa Mesa, is part of PRSA’s Senior Roundtable series. It is open to the public.

“According to Guy, enchantment can be more powerful than traditional persuasion, influence, or marketing. The ultimate goal is not merely to attain one’s immediate objective, but to engender a voluntary, enduring, and delightful change in other people,” said Cynthia Ragland, OC/PRSA board member and Senior Roundtable chairwoman. “We’re thrilled to have someone of Guy’s stature share his thoughts with our members and guests.”

The event will begin with a cocktail reception at 5:30 p.m., followed by Kawasaki’s presentation at 7:00. It will conclude with coffee and dessert. The cost for attending is $45 for PRSA members and $60 for non-members. Attendees will receive a hardbound copy of “Enchantment.” To register, visit http://www.ocprsa.org/events/188/enchantment-the-art-of, email info(at)ocprsa(dot)org or call 714.832-2037.

“This presentation will feature insights from one of today’s most innovative thinkers and marketers, as well as offer considerable practical advice,” Ragland said. “We’re expecting a sell-out crowd of business leaders, entrepreneurs, non-profit executives, sales and marketing professionals, advertising executives and public relations practitioners, among others.”

The event is being sponsored by The Hotel Hanford (http://www.thehotelhanford.com) and The Disneyland Resort (http://disneyland.disney.go.com).

About Guy Kawasaki
Guy Kawasaki is a high profile entrepreneur, venture capitalist, management guru, best-selling author and blogger. Formerly chief evangelist at Apple Computer, he has been an influential force in business and technology since helping launch the Apple Macintosh in 1984. He also is the cofounder of Alltop.com (an online magazine rack of popular topics on the Web) and a founding partner at Garage Technology Ventures. His nine previous books include the international bestseller “The Art of the Start,” as well as “Reality Check,” “Rules for Revolutionaries,” “How to Drive Your Competition Crazy,” “Selling the Dream,” and “The Macintosh Way.” Kawasaki earned a bachelor’s degree from Stanford University and a master’s degree in business administration from the University of California, Los Angeles.

About OC/PRSA
Chartered in 1963, the Orange County Chapter of the Public Relations Society of America (OC/PRSA) serves and educates public relations practitioners of Orange County, Calif. The chapter includes more than 300 public relations professionals from an array of industries, including healthcare, education, nonprofit, government, retail, technology and small and large corporations. OC/PRSA offers monthly professional development programs, networking opportunities, teleseminars, awards events and more. Learn more about OC/PRSA by visiting http://www.ocprsa.org or connecting at facebook.com/OCPRSA or twitter.com/oc_prsa.

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Marcus Ginnaty
OC/PRSA
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