Largest Mobile Brand Advertising Network Greystripe Launches Cross-Platform Mobile Video Advertising

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Network’s ads outperform online ads by 38%

Greystripe, the largest mobile brand advertising network, is today announcing the launch of the latest addition to the company’s advertising products: mobile video ad units. This new ad format, being fully released today following three months of beta, will deliver video ads into Greystripe’s existing network in iPhone, iPad and Android apps and to the Mobile Web.

To launch, advertisers just need to give Greystripe video in any digital format, up to 30 seconds long, and Greystripe will do the rest. These autostart mobile video ads can be served into over 1 billion monthly 300x250 ad slots in both apps and on mobile websites.

Within applications on iPhone and Android, the video ad unit will be displayed as a full-screen interstitial delivered at a natural transition point, such as between levels of a game or after reading an article. On mobile websites and iPad applications, the video ads will be displayed within the site content. Once the video ad is displayed, the user will have the option to close the video, initiate sound or click to a landing page of their choice such as Facebook, a mobile website, Twitter, a map.

“Over the past six months, we have seen increasing demand for mobile video advertising from our brand clients,” said Greystripe general manager Michael Chang. “We expect mobile video ads to be a major growth driver as we head into peak advertising season at the end of the year.”

Greystripe’s video ads have proven extremely successful during the three month beta. The ads have achieved a 57 percent completion rate, compared with a 42 percent completion rate for online video ads of the same size. These ads also achieve average click-through-rates that are 3 to 5 times the click-through-rates for static images of the same size, which generate clicks from 1 percent of users.

Because these new units are user- and publisher-friendly and supported by Greystripe’s existing SDK, they are accepted by virtually all of Greystripe’s developer and publishers. The video ads follow the IAB standard for user-initiated audio and won’t abruptly cut off a user’s music or other audio. Because the ads are delivered into mobile apps and websites, they have a much more expansive reach than mobile video ads served into video content on such sites as Hulu. Only 5.6 percent of mobile users watch videos on their mobile phones, while 36.4 and 34.4 use their phones to browse the mobile web and use apps, respectively. This means Greystripe can reach six and a half times the audience of mobile video-in-video ads with its video ad units.

Greystripe offers customizable time-based metrics so advertisers can track how many users complete 25 percent, 50 percent and 75 percent and 100 percent of their video ads. They also support third-party ad tracking from Atlas, Dart, Mediaplex,EyeWonder and more.

Advertisers interested in the video ad format will be able to access 1 billion monthly impressions and 30 million unique monthly users on the Greystripe network immediately. Brands interested in learning more can visit: http://www.greystripe.com/videoads/.

About Greystripe:
Greystripe, a division of ValueClick (Nasdaq:VCLK), is the largest brand-focused mobile advertising network with a US reach of over 30 million touch devices. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions into more than 3,500 application titles and mobile websites across all major mobile platforms.

For more information, please visit: http://www.greystripe.com

Press Contact:
Alice Joy
VSCpr for Greystripe
alice(at)vscpr(dot)com
360.556.0628

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Alice Joy
VSCpr for Greystripe
415.677.9125
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