PlusOne Apps Helps Users Discover App Store Deals

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PlusOne Apps, the simplest way to find great deals on the App Store, launched its a discovery app: PlusOne Apps for iPhone, iPad and iPod Touch. PlusOne’s app provides users with App Deals -- these are apps and games whose prices have dropped for a limited time. You can find PlusOne Apps on the web at http://www.plusoneapps.com.

“Our app gives iOS users all they need to find the best apps and games at huge discounts. We provide a detailed app review, include video walk-throughs and direct access to the app on the iTunes App Store.”

PlusOne Apps, the simplest way to find great deals on the App Store, launched its a discovery app: PlusOne Apps for iPhone, iPad and iPod Touch. PlusOne’s app provides users with App Deals -- these are apps and games whose prices have dropped for a limited time. You can find PlusOne Apps on the web at http://www.plusoneapps.com.

“We review hundreds of App Store deals every day and hand-pick the best ones for our audience. We review these apps or games and publish the review to our website and iOS application,” said Dave Smiddy, Founder, PlusOne Apps. “Our app gives iOS users all they need to find the best apps and games at huge discounts. We provide a detailed app review, include video walk-throughs and direct access to the app on the iTunes App Store.”

App Store characteristics drive the need for services like PlusOne Apps. There are over four hundred thousand apps, and that number is expected to grow into the millions over the next few years. “While there are a lot of tools out there to help consumers find so-called relevant apps, there isn’t a way for cost-conscious consumers to find great app deals.”

One bias that all consumers have is a preference for a “deal.” All the recommendation systems in the world will have a hard time beating a bias towards free. PlusOne Apps receives price data directly from Apple everyday. PlusOne Apps scans this data by hand each week day to find the best deals. Human curation relies on instinct and experience. “Like a lot of content marketplaces, there are a smaller percentage of brilliant works amidst the many worthy attempts. Sifting through hundreds of apps each day requires a keen eye and deep familiarity with the various app and game genres in the App Store. At PlusOne Apps, we stay abreast of the latest developments in games and apps so consumers don’t have to.”

For app developers, getting visibility, acquiring users and driving engagement is a tough job. Buying customers through incentivized installs is obviously gone and cost per click campaigns can get very expensive. When we started PlusOne six months ago, we saw the writing on the wall.

Price drops are a great way for publishers and developers to acquire audience and drive engagement. “We wanted to create a product which helped consumers save money and find great apps. For developers, we provide a destination where their apps can get visibility.”

PlusOne Apps is available in the App Store for Free at http://itunes.apple.com/us/app/plusone-apps/id444056285?mt=8.

About PlusOne Apps
PlusOne Apps, a leading provider of app discovery services for consumers, can be found on at http://plusoneapps.com and in the iTunes App Store. The company provides consumers, via its digital properties, with the best daily deals in the App Store. PlusOne Apps was founded in 2011 and is based in San Francisco, California. To learn more you can contact Dave Smiddy. iTunes, iPhone, iPad, iPod Touch, App Store and Apple are trademarks owned by Apple Inc.

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Dave Smiddy
PlusOne Apps
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