it’s a great opportunity for anyone in the direct mail industry to combine their offline, online, and mobile marketing campaigns
Cincinnati, Ohio (PRWEB) June 28, 2011
During the months of July and August, marketers and mailers can get a 3% discount on approved mailings that have a QR Code (Quick Response Barcode) printed on them. Dan Krieger, Vice-President of Addresser Based Systems, says it’s a great opportunity for anyone in the direct mail industry to combine their offline, online, and mobile marketing campaigns.
QR Codes are sometimes called “Mobile Barcodes” because they are readable by most smart phones. They’ve become popular for marketers, who use them to direct mobile phones to URLs, email addresses, or other information that would invoke readers to give an immediate response to an ad or campaign. “They’ve been around for a while,” says Krieger, “But this is the first time I’ve seen the Post Office push for their use. It’s a great way for marketers to test their mailing campaigns more accurately... to see just how many people are really paying attention to their ads.”
According to the US Post Office, the discount will only apply to mail pieces that use the two-dimensional barcode for “marketing, promotional, or educational purposes and be relevant to the contents of the mail piece.”
“The great part about this,” says Krieger, “is that advertisers won’t necessarily have to create a whole new campaign to take advantage of the discount. They won’t even have to print new mail pieces. We have plenty of equipment capable of putting the barcode on marketing material that has already been printed.”
Addresser Based Systems has been providing direct mail equipment for mailers and printers since 1962. “We’ve seen a lot of changes in the industry, but this is probably one of the most exciting,” Krieger says. “Some people consider online and offline marketing to be in competition. A lot of marketers realize this isn’t true, but now we’re seeing a real way to combine the two.”
Krieger says that the next step (one already beginning to happen) is to make the QR Codes personalized, so that each mail piece has a specific code, which would be associated with other information in a database. Marketers can then get a clear idea of who uses the mobile barcodes and who doesn’t. “The address printers we sell, along with the software that runs them, can already achieve this. We’re looking forward to seeing marketers use the capability in a practical marketing application.”
Addresser Based Systems, continuously family owned and operated, has a staff that is devoted to high quality service. They keep their clients updated and informed on technological developments within the mailing industry and on direct mail equipment from their website at http://AddresserBasedSystems.com/qr-code-printing.