Move Over Lady Gaga: T-Mobile’s ‘Royal Wedding’ and Corning’s ‘A Day Made of Glass’ are Among the World’s Most Popular Viral Mobile Clips

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Highlights from June 2011 Global Video Insights Report by Vuclip

Most consumers tune out ads, but if the commercials are creative and engaging, the world will tune in on their mobile devices, according to Vuclip’s June 2011 Global Video Insights report. Vuclip, the world’s largest independent mobile video service, has compiled the top May global rankings based on its 330 million monthly mobile video views. Vuclip has also released device usage data based on video views.

This report is good news for brands looking to reach consumers. The lesson is that commercials with viral appeal work well for the short-length mobile video medium.

Some highlights of the report:

  •     In the UK the most-viewed video was a Royal Wedding spoof ad from T-Mobile.
  •     In the US the third most-viewed video was a Corning commercial detailing the wonders of glass. ‘A Day Made of Glass’ not only went viral, but has also been scoring top places in Vuclip charts in Venezuela, Indonesia and Malaysia in the last few months.
  •     In Singapore, a Thai commercial from dtac ‘Disconnect to Connect’ rang true with mobile watchers. This same clip has been topping Vuclip's charts for a couple of months.

“A good commercial can be as viral as anything we see from Justin Bieber or Lady Gaga,” said Nickhil Jakatdar, CEO of Vuclip. “The mobile video medium and the short-form nature of commercials give brands a whole new way to reach mobile consumers, many of whom don’t have access to PCs.”

Beyond adverts, Vuclip found several videos that are entertaining audiences in unpredictable corners of the world such as Japanese anime series Naruto, which is hugely popular in both Latin America and Southeast Asia. US pop stars Justin Bieber, Taylor Swift and Britney Spears also continued their reign as global icons as evidenced by their popularity in Vuclip searches across 220 countries.

Here are the leading videos for Vuclip’s top ten markets by video view consumption in May:

1.    UK – The T-Mobile Royal Wedding
2.    Singapore - dtac Disconnect to Connect
3.    Philippines – Top 10 Martial Arts Movies
4.    Mexico – Las Notas de Mou
5.    Venezuela – Gracias Mama
6.    India – Hot Hot Christmas Special
7.    Indonesia – Tommy Kurnianwan Tania
8.    USA – Evan Longoria’s Crazy Catch
9.    Saudi Arabia – Hello…. My Parents
10.    Brazil – Top 10 Martial Arts Movies

Mobile Video by Device:
Another key learning from the report was a view of the relative popularity of different mobile devices:
Outside of the USA, BlackBerry has driven a high level of mobile video views. The BlackBerry 9700 was May’s top device, inching out the iPhone. In fact, BlackBerry devices held four of the top five spots for global mobile video consumption worldwide. While the iPad didn’t hit the top 30 – it did make a dent in another metric measured by Vuclip. The iPad now ranks 15th in terms of data consumed by device in May 2011.

Here are the top 10 devices (ranked by number of video views), globally, May 2011. For more information please go to

1.    BlackBerry 9700
2.    iPhone
3.    BlackBerry 8520
4.    BlackBerry 9300
5.    BlackBerry Bold 9780
6.    Fly 2080
7.    BlackBerry 9000
8.    BlackBerry Torch 9800
9.    BlackBerry 8900
10.    Nokia 5130 XpressMusic

To follow more viral videos check out Vuclip on Twitter at @Vuclip

About Vuclip:
For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 10 million videos to consumers in over 200 countries. Vuclip is headquartered in Milpitas, California with offices in Los Angeles, Singapore, and Beijing. Check out Vuclip on your

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Alice Joy
VSCpr for Vuclip


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VSCpr for Vuclip
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