Charlotte, NC (PRWEB) June 24, 2011
Smashburger, the fast-casual concept restaurant sweeping the nation is now open in the Stonecrest Shopping Center at 7804 Rea Road, Suite B. The first of the national chain’s Charlotte locations, residents are finally getting to experience first hand what’s been buzzing on social media sites around the country.
“Nobody can truly understand what it is that is so special about Smashburger until they try it themselves,” states Charlotte’s VP of Operations Craig Cunningham, who, along with his partners Peter Cunningham and Jose Castellanos, has introduced the company to the community. “Even if you’ve tried Smashburger in another city before, you haven’t experienced the Charlotte menu.”
In its quest to be every city’s favorite burger, the restaurant boasts region-specific menu items that can only be found in that city. True to form, the Charlotte location’s menu includes items like the Carolina Burger (complete with Pimento Cheese and BBQ Slaw), Banana Pudding Milkshakes, and Brunswick Fries (delicious Smashfries smothered in cheese and Brunswick stew).
Visitors to the restaurant in the short time it’s been open are already claiming Smashburger as “their new go-to place”. Of course, with something for everyone, you don’t have to be a burger lover to love Smashburger. With wine and beer for the adults, a kid’s menu, numerous veggie items (including a Black Bean Burger), and even the Carolina cult favorite, Cheerwine, in an old-fashioned glass bottle, customers are already coming back to try new things on the menu. Even the unique mix of modern and soda shop décor gives newcomers something to talk about.
Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, never frozen, Certified Angus Beef smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.
Denver-based Smashburger, the country’s fastest growing fast casual “better burger” restaurant concept, is designed to be every city's favorite place for burgers. It was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News and has received numerous awards from critics and consumers alike from around the country. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently has 100 stores nationwide, and with the commitment from its franchise partners to build over 400 units, Smashburger is on target to have 500 plus stores in the next few years. To learn more, visit http://www.smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.