Sellers Find NextTruck Tools Effective in Reaching Buyers

Share Article

NextTruck, the nation’s premier source for buyers and sellers of semi-trucks and trailers, offers a complete package of tools to help its advertisers effectively reach the total market of active buyers.

NextTruck, the nation’s premier source for buyers and sellers of semi-trucks and trailers, offers a complete package of tools to help its advertisers effectively reach the total market of active buyers.

“No other industry publication offers nationwide advertising solutions as highly targeted and effective as those provided by NextTruck,” said Amy Looper, general manager. “Twice a month, our print edition is distributed in over 700 truck stops, and is mailed to owner-operators and fleet executives. Our digital edition is also emailed to 100,000 twice monthly.”

Looper said that sellers benefit from bonus inventory listings with free updates on NextTruckOnline.com, and they get extra exposure throughout the year at truck shows and conferences that are well attended by truckers all over the country. Sellers also have access to tools that help them evaluate the success of their advertising.

“One of the most effective tools that we offer to advertisers is a unique, toll-free, call tracking number in their ads,” said Looper. “That way, they can easily determine buyer response to their ads.”

Looper said NextTruck’s advertisers wisely use the publication’s many advertising channels and distribution outlets to sell a great variety of trucks, trailers, parts and other products and services. The magazine’s expansive content attracts thousands of buyers and makes it easier for them to locate precisely what they are looking for in one marketplace.

“NextTruck offers buyers a wide selection of truck types from which to choose,” she remarked, “including dump trucks, refrigerated/reefer trucks, box and cargo trucks, cab and chassis trucks, day cab trucks and conventional sleeper trucks.” By using NextTruck’s online advanced search form, buyers can easily choose the specs they require in order to narrow their truck and trailer search, added Looper.

“Our vast content is what attracts more buyers,” she concluded, “and reaching more of those serious buyers is what attracts advertisers and helps them sell.”

NextTruck is a joint venture of Randall-Reilly Publishing, in business since 1934 in Tuscaloosa, AL, and TAP Publishing, operating since 1937 in Crossville, TN.

For more information, email Amy Looper, general manager, at alooper(at)nexttruckonline(dot)com, or call 866-783-5137 or 931-707-3800.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amy Looper