NewsUSA Survey Reveals Changing Attitudes in PR and Marketing

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Media placement and social syndication company NewsUSA discloses the results of a targeted survey of PR & marketing professionals to reveal how the industry's priorities and goals are evolving.

Only 11% of PR and marketing professionals use sharing sites such as StumbleUpon, Reddit or Digg, but could these types of voting, news-sharing communities be used to increase buzz in the near future?

The results of the NewsUSA 2011 Public Relations and Marketing Outlook Survey are now available. The targeted survey of over three hundred PR and Marketing professionals was conducted by NewsUSA to gauge how industry professionals are prioritizing their communication efforts and measuring their results.

Not surprisingly, PR & marketers are turning to new vehicles to reach their target audiences. Displayed in an Infographic, and available for download, the survey results show a shift in attitudes and offer insight for future use of newer, online channels.

Way of the future?
Only 11% of PR and marketing professionals use sharing sites such as StumbleUpon, Reddit or Digg, but could these types of voting, news-sharing communities be used to increase buzz in the near future? The survey also asked about mobile marketing – who’s all in and who’s just curious?

Placement: What’s most important?
The 2011 Outlook survey asked respondents to rate the value taken from, and the importance of, placements. They rated quality of placements, quantity of placements and site traffic generated by placements. The results also show which channels PR and marketing professionals value most: print, radio, TV or online.

Discover the direction of PR and marketing in 2011 and beyond by downloading the NewsUSA 2011 Public Relations and Marketing Outlook Survey Results.

About NewsUSA
NewsUSA was founded in 1987 to offer a qualitative and cost-effective alternative to traditional media advertising campaigns. Today, NewsUSA is the nation’s premier media placement and social media distribution service receiving millions of media impressions each day. NewsUSA has provided media placements to more than 3,000 clients in a variety of fields, including public relations, communications, nonprofit, government, health care, automotive, and health and beauty. Thanks to its long-standing relationships with more than 16,000 media outlets, NewsUSA has successfully delivered more than 5 million online, print and radio placements and billions of dollars of media ad space nationwide. To learn more about NewsUSA, visit http://www.newsusa.com/.

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Richard Rothstein
NewsUSA
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