Those Seeking an IFA are Looking for Retirement Planning Advice in May

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The importance of personal retirement planning is high for a quality retirement and a comfortable future. Sites such as Unbiased report that consumers searching for financial advice in May were often interested in retirement plans.

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41% of the consumers that searched for an IFA in May were seeking advice about personal retirement planning.

Professional advice website, announced this month that their latest Advice Drivers report shows that 41% of the consumers that searched for an IFA in May were seeking advice about personal retirement planning. Alongside this, year on year, interest in personal stake holder pensions has crept up, as searches on the website’s 'Find an IFA search for an independent financial adviser that specialises in this area increased by 5% to 11% of all searches.

Investment and savings retained its position as the second most popular ‘advice driver’, with over a quarter of consumers (28%) searching for this type of advice in May. Although April saw the end to ISA season for advice on ISAs / OEICS / unit trusts, searches in May fell only 1% (from 15% in April to 14% in May). A need for specialist advice in this space continues to be high as consumers consider their savings and investment options.

For people looking for mortgage advice, first time buying is still the most sought after subject, and record numbers of consumers searched for ‘buy to let’ advice using’s ‘find a mortgage advisor’ service. Having dipped in February 2011 (to 35%), first time buying still remains number one with 38% of searches for whole of market mortgage advice in May. Consumer interest in buy to let has seen the highest ever level of searches since records began nearly three years ago; one in five consumers (20%) searched on for whole of market mortgage advice in May 2011, a rise of 3% since last month (17% in April 2011).

Karen Barrett, Chief Executive of, comments: “It’s no surprise that retirement planning and savings advice continue to dominate our 'find an IFA – depending if keywords are case sensitive’ search results. Remaining top of the news agenda, our searches indicate that consumers are giving serious thought to their long-term planning and more importantly they’re seeking professional financial advice from an IFA to do this.”

“The state of the mortgage market has really impacted first time buying and so it’s interesting to see these search results steadily rising again as consumers look for expert advice. ‘Generation rent’, those who feel that owning their own home is now so far out of reach and have conceded to renting for the foreseeable future, could also be helping to fuel the increased attraction in buy to let whole of market mortgage advice. Whatever your circumstances, it’s important to remember that only a whole of market mortgage adviser can give advice on products from across the market, which suit the individual’s needs and financial position.”

Find a local IFA, mortgage adviser, accountant or solicitor today at

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