Beverly Hills, Rodeo Drive and Italy Come Together to Toast 150th Anniversary of the Unification of Italy

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Spectacular Birthday Cake By Acclaimed Chef Celestino Drago Presented at 2 Rodeo on June 23

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150th Anniversary of the Unification of Italy

This is an exceptional way to help celebrate the 15oth anniversary of the reunification of Italy

To commemorate the 150th Anniversary of the Unification of Italy, the City of Beverly Hills presented to the Italian institutions in Los Angeles a very special birthday cake, prepared by celebrity chef Celestino Drago, on Thursday, June 23, on the Via Rodeo at 2 Rodeo Drive. The event was part of “LA DOLCE VITA Beverly Hills,” celebrating Italian automobiles, cinema, jewelry, cycling and cuisine until June 26. The Consulate General of Italy, the Italian Ministry of Economic Development, the Italian Trade Commission and Cinecittà Luce joined forces with the Rodeo Drive Committee and the Beverly Hills Conference and Visitors Bureau to create one of the largest celebrations of Italy’s birthday on the West Coast.

Italy’s Consul General Nicola Faganello was presented by the City of Beverly Hills with a birthday cake in celebration of the 150th Anniversary of the Unification of Italy. The Mayor of Beverly Hills Barry Brucker, the Italian Trade Commissioner Carlo Angelo Bocchi, The President of Cinecitta’ Luce Roberto Cicutto and members of the “Cinema Made in Italy Handmade for Beverly Hills” special delegation (actors Daniele Pecci (The Tourist, Scene da un Matrimonio), Katy Saunders (Ho Vaglia Di Te and the well known Nespresso commercial with George Clooney, directed by Guy Ritchie), and Martina Codecasa (I Am Love Terraferma, and fashion model) were in attendance.

“This is an exceptional way to help celebrate the 150th anniversary of the reunification of Italy and allow Beverly Hills residents and visitors to experience the very best of Italian culture without leaving the city,” said Italy’s Consul General Nicola Faganello.

“We are honored to host one of the largest west coast celebrations of Italy’s 150th anniversary here in Beverly Hills,” said Beverly Hills Mayor Barry Brucker. “Our city offers many of Italy’s finest fashions, automobiles and culinary tastes and this celebration is a wonderful way to showcase those great businesses. We just started with 38,000 visitors Sunday, we are thrilled about the all week .”

“We are pleased to seize the opportunity offered by such an ideal scenario to promote Italian excellence. With this project, supported by the Italian Ministry of Economic Development and organized in collaboration with Cinecittà Luce, the ITC is implementing a new and integrated system for promoting Italian lifestyle, bringing our movie industry and luxury goods manufacturers all together in Beverly Hills,” said Carlo Angelo Bocchi, Italian Trade Commissioner.

“Partnering with the Italian Trade Commission to celebrate Italy’s 150th anniversary was a natural connection as Rodeo Drive is home to many of Italy’s most famous designers and the world-class Rodeo Drive Concours d’Elegance,” said Thomas J. Blumenthal, President of the Rodeo Drive Committee, the street’s merchants association and marketing arm. “We are proud of the tremendous calendar of events that will be taking place throughout the week on the street and invite all of our guests to join us in the celebration.”

“I'm proud and honored to see Italian Cinema part of such a great initiative to promote the best of Italy's creativity in the Mecca of the movie industry,” said Roberto Cicutto President of Cinecitta' Luce. “Working together with the Ministry of Economic Development, the Ministry of Culture and the Italian Trade Commission around the world like we do, Beverly Hills is the best possible place to reach our goals.”

For more information on LA DOLCE VITA Beverly Hills, visit http://www.lovebeverlyhills.com or http://www.rodeodrive-bh.com. To participate in the Gran Fondo, registration can be found on-line at http://www.granfondousa.com.

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Amy Gorton
Tower PR
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