Tampa Bay, FL (PRWEB) June 23, 2011
Toovio, a SaaS-based real-time marketing (RTM) solution provider, today announced the launch of its pilot offer and enhanced industry-specific trial environment for the Toovio Interaction Manager, a patent-pending tool that orchestrates real-time customer offers for acquisition, cross-sell, and retention opportunities.
The unprecedented real-time marketing pilot program gives businesses the hands-on ability to test how real-time marketing can positively impact their multichannel customer interactions, as well as drive tangible results through increased sales and retention.
“Our goal is to have businesses experience Toovio first-hand to really understand the power of the technology,” said Chad Ashcraft, Chief Sales & Marketing Officer for Toovio. “The best way to prove that brands achieve an ROI from the Toovio Interaction Manager is to let them try it during their own interactions, with their own strategies and their own customers, with minimal risk or cost. We don’t believe customers should pay for Toovio until we prove that Toovio can pay for itself.”
Recently, a European mobile phone operator saw their SMS campaign offer acceptance rates grow by 643% within the first three weeks of deploying the Toovio Interaction Manager pilot program. The company historically achieved an average response rate of 1.5% from their outbound SMS campaigns. After running seven campaigns over the three-week pilot, the company saw that average response rate increase to 9.65%; the most successful campaign reporting a 21% response rate.
“This pilot consisted of one channel and the results were proven over three weeks. Based on the success of the pilot, they were able to prove a four-month return on the investment in Toovio and fund the project,” added Ashcraft. “The entire program will eventually consist of multiple channels, and incorporate more sophisticated modeling and analytics. Both parties are optimistic that even higher results will be achieved.”
About the Toovio Pilot Offer:
Toovio’s Interaction Manager was built so users of any skill set – the marketer, the technical user or even the channel owner – can quickly learn and deploy Toovio in a live pilot or full implementation without disrupting the existing infrastructure or processes. Leveraging existing customer data, users can test various real-time marketing strategies through full access to the Toovio Interaction Manager solution.
Toovio’s expanded telecommunications and banking content enables businesses to test, learn and react to offers made through industry-specific channels. For instance, this allows a banking pilot user to start with best-practice based templates specific to real-time marketing strategies relevant to their industry. They can quickly build and test a personalized product recommendation strategy across any channel – call center, online banking, branch, ATM, or mobile banking – depending on their strategy.
About Toovio Interaction Manager:
Interaction Manager boasts features and functionality unlike anything currently on the market, and is ideal for businesses looking to identify high potential customers for every product or service provided by the organization. As an affordable and easy-to-implement Software-as-a-Service (SaaS) offering, Interaction Manager enables businesses to strategically engage in personalized interactions with current and prospective customers.
As a fully-hosted and real-time customer interaction tool, Toovio couples cloud technology with proprietary templates for offers, segments, eligibilities, investments, Q&A scenarios, and more. Whether it be a dynamic Q&A that leads to relevant offers, or a dialogue to retain a customer by generating a best-fit bundle of incentives, Interaction Manager effectively recognizes a customer’s interests and provides this actionable intelligence in real-time to any customer channel. By enabling this type of RTM relationship, organizations can increase sales and create more loyal customers.
Toovio, a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, was founded to fill a void in real-time marketing and customer interaction tools. Focusing primarily on cross-sell and customer retention scenarios, Toovio assists a range of industries in driving profitable business between the organization and its customers. For more information about real-time customer engagement solutions driven by Toovio’s proprietary Interaction Manager, visit http://www.toovio.com.