FanUp.com Launches Gamified Community and Marketplace for Online Gamers

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FanUp.com Offers Fans of Online MMO, Facebook and Mobile Games a Community and Marketplace that Plays Like a Game with Users Earning Virtual Currency for Creating Tips, Cheats and Guides and Competing for Leaderboard Status

FanUp.com has attracted fickle gamers to its online community and marketplace by turning it into a game complete with virtual currency, rewards, badges, leaderboards and contests.

FanUp, which launches today, has taken a unique approach to acquiring and engaging customers by integrating certain features of games, such as badges and earned virtual currency, to boost the user experience. Referred to as “gamification,” it appeals to gamers’ enthusiasm for rewards and recognition.

The site (http://FanUp.com) targets audiences of all free-to-play MMO, Facebook and Mobile games by rewarding its members with its virtual currency, FanCoins, for posting content and engaging with other community members. The ability to purchase other popular in-game virtual currencies differentiates FanUp from traditional gamer forums or review sites.    

“There are a lot of standardized ‘me-too’ Internet sites for gamers and we knew a different approach was needed to satisfy the mindset of fans of online games,” says Norm Swaton, FanUp.com head of community. “We’ve had thousands of gamers from the most popular games visit since we launched our beta site a month ago and they are really excited about the concept. We already have more than 20,000 pages of user-created tips and strategy guides.”

FanUp lets gamers meet other gamers, create profiles and avatars, write strategy guides/tips, post videos, answer questions, rate games and earn virtual currency rewards. They can spend the rewards on avatar accessories or win game cards, in-game digital items and currency from their favorite games. Members can compete in contests and tournaments to win virtual currency, or earn FanUp’s cash currency, FanBucks, via advertising offers and surveys.

FanUp has teamed with top free-to-play online game publishers such as Gamersfirst, YNK and Ijji to provide officially authorized merchandise including G1 Credits, Blynks, Z8 Points, Silk, Turbine Points and G Coins. Facebook Credits cards, iTunes cards and game cards are also available for sale in the FanUp Store. For more information about the launch visit http://fanup.com/blog/launch-announcement.

About FanUp, Inc.                                                                                
FanUp.com officially launched in June 2011 by gamers for gamers. FanUp brings a game-like experience to its free online social networking and virtual currency marketplace for hundreds of the most popular online MMO, Facebook and Mobile games. FanUp users take their game to the next level by finding detailed tips and strategy guides for their favorite games and asking questions of the more experienced gamers who are continually adding content and providing answers for the community. Members can earn rewards, receive badges and win contests as they engage the community as well as purchase popular online virtual currencies. FanUp is headquartered in Belmont, CA.

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Norm Swaton