The Power of the People is Greater than the People in Power

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JWT seminar at the Cannes Lions International Festival of Creativity.

JWT will be hosting a panel of thought leaders at the 58th Cannes Lions International Festival of Creativity to discuss the theory that “The Power of the People is greater than the People in Power”, and what it means for brands and the marketing industry.

This year, the world has seen regimes that seemed permanent suddenly topple. They fell - in part - because devices and wireless broadband allowed significant numbers of activists and concerned citizens to communicate with one another.

Given the staggering success of some of those efforts, it was inevitable that advertisers and agencies would ask: How can we learn from this? Can we create a 'movement' for our brand?

The panel seeks to host a discussion of this very topic with a group of content generators – filmmakers, directors, bloggers and actors – who have all experienced firsthand the power of protests and social media.

JWT Seminar
2011 Cannes Lions International Festival of Creativity
The Power of the People is greater than the People in Power
DeBussy Theatre
Thursday June 23
10.30am – 11.15am

Seminar description:
In the American and French Revolutions, activists distributed handbills. In the Twentieth Century, aviators dropped propaganda.

Now a cell phone camera transforms anyone on the scene of political repression into a citizen journalist and photographer.

YouTube and Facebook turn these messages into newsbreaks. Then Twitter enables protesters to organize and mobilize. As we have recently seen in Egypt, Tunisia, Yemen, Syria and Jordan, social media makes political communication instantaneous and universal. It transforms local and personal events into action items. It eludes regulation and censorship. It reaches every possible ally at almost no cost.

Social media has revolutionized political activism—how will it change consumer behavior? What can marketers learn from activists? How can marketers create valid movements of their own? Those are the questions we want to explore with content creators who have been on the front lines in the biggest media story of our time.

The panelists
Jehane Noujaim, Avid Filmmaker and Cinematographer, and Director of “Control Room”, the 2004 documentary about Al Jazeera
Fisher Stevens, Actor, Director and Filmmaker. Producer of “The Cove” - 2009 Academy Award winner for Best Documentary
Amr Salama, Egyptian director and blogger, and active protester in the “Day of Revolution” in Egypt in January 2011
David Eastman (moderator), CEO of JWT North America and JWT Worldwide Digital Director

About JWT

JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

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Erin Johnson
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