Winner of Second Annual Bloganthropy Awards Announced

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Susan Niebur of Toddler Planet is honored for her blog on living with inflammatory breast cancer

Susan Niebur, of the blog Toddler Planet, today was named the winner of the 2011 Bloganthropy Awards. The Bloganthropy Awards is a unique program that recognizes women bloggers who have made a difference by using social media effectively to support a good cause.

An astrophysicist who has worked for NASA and mother of two young boys, Niebur has battled inflammatory breast cancer four times, surviving countless surgeries, intense radiation and chemotherapy. Through her blog, Susan has spread awareness about the disease, “the cancer that kills without the lump,” and has lead thousands of women to join the Army of Women, a movement founded by the Dr. Susan Love Research Foundation and the Avon Foundation for Women that provides women afflicted with breast cancer access to potential research studies and participation in treatment trials. Susan sits on the board of the American Cancer Society, is active in its More Birthdays campaign, and has been featured by media across the country.

Niebur received an honorary plaque and a $2,000 cash prize for her cause-focused social media accomplishments.

The Bloganthropy Awards ceremony was held in Asheville, NC in conjunction with the popular Type-A Parent Conference, and was presented by, a non-profit organization that combines the power of social media with the resources of corporate giving, and Child’s Play Communications, specialists in connecting companies with moms. GIVE Education, one of Procter & Gamble’s social sustainability programs partnering with Communities In Schools to help keep more than one million kids in school, is the 2011 award sponsor. In 2010, Procter & Gamble sponsored the first annual Bloganthropy Awards through its GIVE Health initiative. The Bloganthropy Awards presentation ceremony sponsors include: MAM USA, Toy State, Backyard Safari Outfitters, Music Together, Fairy Tales Hair Care and Corolle.

“We are delighted to honor Susan Niebur and her blog, Toddler Planet,” says Stephanie Azzarone, president, Child’s Play Communications. “Susan has shown great dedication to informing and advocating for cancer patients and survivors over the years and it is our pleasure to recognize and help support those efforts.”

Candace Lindemann, co-founder of Bloganthropy, adds: “The Bloganthropy Awards enable us to applaud the work of these powerful women and to inspire others to make a difference using social media.”

In addition to Niebur, the following finalists were recognized for their unique contributions to the blogosphere. They are:

  •     Lydia Yeung, Ever Ours; Henny Vallee and Lucia Dinh Pador, Utterly Engaged

After the devastating earthquake and tsunami that hit Japan in March 2011, Lydia Young, Henny Vallee and Lucia Dinh Pador mobilized to raise money in support of Japan disaster relief efforts. To date, For Japan with Love has raised more than $66,000, with all proceeds going to Shelter Box USA, a charity that provides shelter, water, blankets and other emergency supplies to families affected by disasters around the globe.

  •     Andrea Roberts, Reece’s Rainbow

Andrea Roberts is the proud mother of 9-year old Reece, who was born with Down syndrome. Out of appreciation for the support they received following Reece’s 2002 birth, in 2004 Andrea and her husband founded Reece’s Rainbow—an outreach program for families with kids born with Down syndrome at an Atlanta, Georgia hospital. In 2006, Reece’s Rainbow expanded to encourage the international adoption of orphaned children with Down syndrome, through grants totaling $1.5 million.

  •     Jess, A Diary of A Mom

The mother of two daughters, one autistic, Jess uses her blog as a forum to unite the widespread autism-support community, whose goal is to improve the lives of the 1 in 110 children living with autism. In April, 2011, at President Barack Obama’s personal invitation, Jess attended an autism conference at the White House as a parent advocate and continues to garner support nationwide for autism awareness.

  •     Melissa Ford, Stirrup Queens

The mom of twins conceived through fertility treatments, Melissa Ford started the Stirrup Queens blog as a result of her own personal struggle with getting pregnant. Stirrup Queens serves as a meeting place and resource for individuals and couples dealing with infertility, prematurity and pregnancy loss. She has been invited to speak at a congressional briefing on infertility and has met with Congressman to discuss the Family Building Act.

“Through the Bloganthropy awards, we hope to increase the reach of these inspiring and highly effective bloggers by promoting their projects and connecting them with corporate sponsors that can further support their causes,” says Debbie Bookstaber, co-founder of

About aims to empower bloggers to become philanthropic leaders in their communities. The annual Bloganthropy Awards recognize those who have made a difference by using social media to effectively promote a cause or charity.

About Child's Play Communications
Child's Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including the award-winning Team Mom™, the agency's own network of mom review-bloggers. Recent company awards have included Bulldog’s PR Innovation of the Year and Social Media Innovator of the Year. For additional information, please visit our Web site, our blog, like us on Facebook, or follow us on Twitter.

About GIVE Education
Through the GIVE Education program, P&G is teaming with Communities In Schools to help fight the dropout crisis and keep more than one million kids in school. The program encourages consumers to help keep kids in school through the redemption of P&G brandSAVER coupons and use of social media tools designed to inspire others to support the cause. For each July 31 P&G brandSAVER coupon redeemed, two cents will be donated to Communities In Schools – one of the nation's leading dropout prevention organizations, and one that is proven to increase graduation rates and decrease dropout rates.

GIVE Education is part of P&G’s myGIVE program, a social sustainability platform designed to inspire and enable people to use their everyday purchases to touch lives and improve life. To learn more, visit.


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Julie Livingston
Child's Play Communications
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