The U-ee Foundation Presents: Giving Back in the Hamptons

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The Hamptons is about fun, big events, parties, charities and social networking. The U-ee foundation has joined forces with Rolls Royce, Big Brothers Big Sisters, Red Cross and the Ferrari rally to raise funds for charitable organizations that focus on giving back.

This summer, the U-ee foundation will oversee the widely anticipated launch of U-giv: Hamptons, an event series that will give back to 10 charities -- each partnered with a celebrity over 10 weekends, from July 2nd through September 5th.

This large scale event will be exclusively catered to sponsors and the most elite clients.

Each week the series launch pad kicks off from a different venue. Partnering with event producers Stadium Red this Summer with Rolls Royce and Big Brother Big Sister on July 2nd, and the Ferrari rally and Red Cross on July 16th, Rolls Royce and Make-A-Wish July 23rd are set to be unique because beyond the lavish lifestyle of the Hamptons, the bottom line is giving what you can.

U-giv.org will reach a global audience at the climax of the series this Labor Day through its online giving that sustains charitable programs, organizations and corporations already having an impact on society. The site, launching September 5th, is the charity navigator for brands, and will keep a pulse on charitable giving. Navigating through the menus offers a yellow pages of brands, reviews of who’s changing the world, comparison of brands and industries.

U-ee Foundation is also launching a technology platform of extra inventory, for brands that want to donate their extra inventory (tangible items like tickets, retail clothing, food, etc.). Through U-giv.org these purchases become a donation whether made online or via mobile device, 100 percent of the retail value goes to the charity of the buyer’s choice. The buyer then has the choice to give away the item just purchased.

U-ee is pioneering a new approach to the power of giving. It is designed to be the most innovative brand image accountability platform-- a charity navigator for brands. U-ee combines the collective buying momentum of Groupon with a charitable Ebay auction environment, paired with a Pay Pal platform that tracks the efficiency of giving among brands, individuals and charities.

Charitable giving is made accessible at every level and two types of giving are supported, selfless and self-serving. Both forms of giving will be harnessed to shift our mental attitude toward the transfer of a charitable currency. This philanthropic currency can be defined as both the tangible and intangible benefits derived from giving. Brands, individuals and charities alike are all being rewarded under this standard of giving.

The U-giv: Hamptons events has a goal of giving 200k to charity and up coming events like the Rolls Royce day & dinner party extravaganza dancing into the night under the tent July 2nd and the July 16th Ferrari rally with 150 cars, with a portion of the proceeds going to Red Cross. The Make-A-Wish Foundation will raise funds July 23rd as Rolls Royce has a brunch.

U-ee founder, Joshua Johnson states, " the organization is slated to take the lead as the most innovative branding platform in this effort, with its focus not only about giving but building relationships. Johnson also states, “The U-ee mission [unify, edify and educate] is about bringing brands and individuals together with charitable causes.” Also in the works is making U-ee a branding platform to create awareness and distribution. So that a U-ee branding endorsement becomes the good housekeeping seal of approval, hosting a brand image accountability platform, as a charity navigator for brands.

Celebrities will be attending the Hampton series lending their name to support giving. There will be a NYC launch party for U-giv: Hamptons that takes place at Soho House June 29th which will benefit Big Brother, Big Sister. The theme "Don't just like it, when U-Luv:it" will kickoff this major social networking promotional event on facebook, twitter and the blogosphere.

If you would like to donate to U-ee please log on to U-ee.org.

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